Tuesday, March 29, 2016

Which is the best university in Malaysia to study social media marketing?

Social Media Marketing Degree Course at the Best Universities in Malaysia

Boasting of more than 1 billion users, Facebook turns 10 and many people are making use of its Video App to celebrate its
APU's new ultra-modern University Campus located within Technology Park Malaysia (TPM) set to be ready in 2015.
APU's new ultra-modern University Campus located within Technology Park Malaysia (TPM) set to be ready in 2015.
10th anniversary. Long-range goals included using artificial intelligence to figure out how  pictures, videos, comments and more shared at Facebook are related and of  shooting toward helping people share anything they want, with anyone they want,  whenever they want.The company created in a Harvard dorm room in 2004 has established itself  as a phenomenon, securing its place in the world of the technology giants.
In its short history, Facebook has become a part of daily life for more  than a billion people around the globe. “More than 20 percent of all time spent on the Internet is spent on  Facebook,” says Lou Kerner, founder of the Social Internet Fund.
 
Facebook says it has a global total of 1.23 billion monthly active users,  including 945 million who use the social network on a mobile device.
 
With so many users on Facebook, companies are shifting some of their advertising expenditure to social media like Facebook to reach out to a larger audience. Social Media such as Facebook, Twitter, Youtube, Pinterest, and more have become marketing tools for companies. Even readership for newspapers are declining as more people are turning to the online media for their free news.
 
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media
Asia Pacific University (APU) achieves excellence in the SETARA 2011 & 2013 Ratings with a Tier 5 ranking
Asia Pacific University (APU) achieves excellence in the SETARA 2011 & 2013 Ratings with a Tier 5 ranking
marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks
 
One study has suggested that as many as 90% of American small businesses are on social media today. Social media has taken hold in the business world: it’s one of the easiest ways to reach new customers, and one of the three pillars of Search Engine Optimization (SEO) in 2014.
 
It’s also low cost and has a fairly low barrier to entry. The accessibility of social media sites is a boon, especially for eCommerce sites that need to constantly reach new customers and stay connected with existing customers about new products and sales.
 
Digital continues to be a segment that marketers, advertisers and business owners want to explore more and adopt into practices. It is expected to capture 20 percent of global ad market by 2014, seeing a positive growth of more than 5 percent led by the trend of audiences moving online.
 
Social media including viral activity, paid-for online advertising, and mobile marketing were all cited to play a bigger role in the marketing mix.
 
These areas of increased focus were fairly consistent considering the high internet/mobile/smartphone penetration and will be the
Joseph Germani, famous Malaysian YouTuber and Social Media Marketeer
Joseph Germani, famous Malaysian YouTuber and Social Media Marketeer
most effective forms of media in the next three years. Higher adoption of social media and remarkable growth of mobile and internet usage continue to shape global marketing and advertising landscape.
Social advertising is different from traditional and digital advertising.  It requires an understanding of social behavior that goes way beyond re-targeting platforms. For emerging networks to survive, they will need to find innovative social ad solutions, and becoming an expert in the placement, optimization, and reporting of social ads will be key going forward.  Brands are fighting for space in users’ social streams.
In order to interact effectively with the audience, companies need good content. Great content is about being valuable to consumers. That means either informing them, entertaining them, saving them money, inspiring them, or simply knowing what they want in what medium.
The diversification of media has made reaching your target consumer much more challenging, and brands that master the art of content win.
Most importantly, you need to know where your customers are actually spending their time online.
Are they using Facebook frequently to engage with businesses and connect with friends and family, or do they spend most of their time on Twitter or Pinterest? The next step is to dig a little deeper into how your customers are using these platforms.
For example, a Pinterest user is going to be looking for different things than a Facebook user. Pinterest users be using the platform to find new recipes or ideas for DIY crafts, while typical Facebook users may be on the lookout for personal updates
Team Yolo from Asia Pacific University of Technology & Innovation (APU) achieved the 1st Runner Up of the UTP-HAX National Hacking Competition 2014
Team Yolo from Asia Pacific University of Technology & Innovation (APU) achieved the 1st Runner Up of the UTP-HAX National Hacking Competition 2014
or current events.
The platforms where your customers spend the most time also determines whether you should focus on video, microvideo, visual, or written updates.
Social Media Marketing professional will use each relevant network to connect effectively with their customers. They seek to understand which types of content are going to result in maximum engagement on which networks.
From there, you will come up with a strategic plan to engage your company's  clients or target audience using the relevant social media effectively.
 
 
 

Study at the Best Universities in Malaysia for Social Media Marketing

In Malaysia, students can consider the degree in Social Media Marketing which is Asia Pacific UniversityAPU is acknowledged to be the best university for IT in Malaysia, therefore, they would have the expertise in this related course. Another top university famous for its communication and design courses,

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After I finished my SPM, I felt confused about my further study. Because of Eduspiral, I am able to pursue my studies at Asia Pacific University. Eduspiral, was so patient to answer all my questions and even brought me to visit the university when I went to KL alone.  Jeremy Lee, APU scholarship student
After I finished my SPM, I felt confused about my further study. Because of Eduspiral, I am able to pursue my studies at Asia Pacific University.
Eduspiral, was so patient to answer all my questions and even brought me to visit the university when I went to KL alone.
Jeremy Lee, APU scholarship student
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