What is Marketing Management?
Marketing is a form of communication between the brand and and its customers with the goal of selling the product or service
- EduSpiral gets to know our students personally in order to be able to advise on which course & university is the best such as these 2 students after a visit of Asia Pacific University
to them. Communicating the value of the product or service is a key aspect of marketing. The management process through which goods and services move from concept and finally to the customer.
This process includes four elements which are known as the Four P's of marketing. The Four P's of marketing include:
- Product - identifying and developing your product
- Price - determining its price
- Placement - figuring out placement in order to reach customers. Selecting a distribution channel for the product to reach the customer's place or a place where the customer can reach the product
- Promotion - developing a promotional strategy.
Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. Marketing is based on thinking about the business in terms of customer needs and their satisfaction.
Marketing is different from selling because selling is concerned with the tricks and techniques of getting people to exchange their cash for your product.
It is not concerned with the values that the exchange is all about.
Whereas marketing views the entire business process that includes a tightly integrated effort to discover, create, arouse and satisfy customer needs.
- Students assisted by EduSpiral to register at Asia Pacific University for the various programmes
In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer's needs.
Good marketing professionals are always in demand in Malaysia and can command high salaries. Many universities in Malaysia offer the degree in marketing therefore it can be confusing to choose the best university that fits you.
Not all universities and marketing programmes are the same. It is important to choose the best university that fits your needs and career goals.
The university should be reputable with many years of experience, ample facilities, experienced lecturers, English-speaking student environment, and an international environment.
Study at the Best University for the Marketing Management Degree Course in Malaysia
The BA (Hons) in Marketing Management at Asia Pacific University programme is specifically designed to provide:
- APU's new ultra-modern University Campus located within Technology Park Malaysia (TPM) set to be ready in early 2015.
- An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing.
- Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management.
- A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context.
- Exposure to how the marketing discipline makes its impact in a variety of contexts.
Asia Pacific University is the best university in Malaysia to study marketing management because they have an English-speaking student environment, globalised environment, new campus, highly experienced lecturers and achieved SETARA 2013 Tier 5 Excellent Ranking proving their commitment to quality education.
Year 1 BA (Hons) in Marketing Management Subjects at Asia Pacific University
Level 1 comprises 10 common modules within all management awards. The Legal, Business Environment and Computing & IT
- After I finished my SPM, I felt confused about my further study. Because of Eduspiral, I am able to pursue my studies at Asia Pacific University. Eduspiral, was so patient to answer all my questions and even brought me to visit the university when I went to KL alone. Jeremy Lee, APU scholarship student
in the Workplace modules provide a context within which businesses operate.
The Business & Communications Skills and Introduction to Services Management modules provide the skills and competence that will be used throughout the programme.
You are then introduced to the four principal functions of a business - Management, Marketing, People Management and Accounting. Important and relevant skills for independent learning are also introduced.
Common Modules for BA (Hons) in Marketing Management at Asia Pacific University
- Accounting Skills
- Business and Communication Skills
- Business Environment
- Computing and IT in the Workplace
- Introduction to Management
- Introduction to Services Management
- Legal Environment of Business
- Marketing
- People Management
- Quantitative Skills
Year 2 BA (Hons) in Marketing Management Subjects at Asia Pacific University
The emphasis is on Marketing and Customer Value Delivery alongside the more practical issues of managing for enterprise,
- "I attended EduSpiral's Education Fair at KInta Riverfront after my SPM exam in December and obtained great information there. Although Asia Pacific University is famous for IT but I found out that they have a solid accounting programme and I can get a UK degree. I got a scholarship as well from APU."
Julian Hum, from SMK St. Michael Institution, Ipoh studying Business at Asia Pacific University.
performance and problem-solving.
Marketing is developed through studies of Information (Research and Advertising), Electronic Marketing (Interactive Marketing & E-Marketing) and an understanding of Customer Relations and of Creativity & Innovation.
Common Modules for BA (Hons) in Marketing Management at Asia Pacific University
- Behavioral Science in Organisation
- Commercial Law
- Creativity and Innovation
- Critical Thinking in Management
- Research Methods
- Business Ethics and Governance
Specialised Modules for BA (Hons) in Marketing Management at Asia Pacific University
- Marketing Intelligence and Research
- Integrated Marketing Communication 1
- B2B Marketing
- E-Marketing
- Delivering Customer Value
- Customer Lifestyle and Behavior
Year 3 BA (Hons) in Marketing Management Subjects at Asia Pacific University
The emphasis is on Marketing strategy and decision-making alongside further issues of managing for enterprise, performance
- Asia Pacific University (APU) achieves excellence in the SETARA 2011 Ratings with a Tier 5 ranking
and problem-solving. Central to your studies is the consideration of exciting new opportunities to develop New Products and to be able to develop effective Marketing Communications which integrate the wide array of media available.
Brand Management and the consideration of Customer Relationships explore the competitive advantage which can be exploited by proper use of such intangibles.
The application of Marketing in various growth sectors is also considered through modules in Retail Marketing and Marketing People, Places and Performance.
The Project further develops the academic and practical aspects of your chosen area of study in Marketing Management and reinforces your independent learning skills.
Specialised Modules for BA (Hons) in Marketing Management at Asia Pacific University
- Brand Management
- EduSpiral met us at Asia Pacific University to explain in detail about the computing courses and took us around for a campus tour.
Jack Chin from Sitiawan
- Building Customer Relationship
- Global Marketing
- Innovation Management and New Product Development
- Integrated Marketing Communication
- Investigations in Marketing Management
- Marketing Decision Making
- Marketing Management Project
- Marketing People, Places and Performance
- Retail Marketing Management
- Strategic Marketing Planning
Why Staffordshire University
Staffordshire University is truly committed to building a worldwide dynamic learning community. The University's learning
- Dr. Parmjit Singh, CEO of APU, as the Pro-Chancellor of Staffordshire University and Executive Director of Asia Pacific University (APU) & APIIT Welcoming Her Majesty The Queen, accompanied by The Duke of Edinburgh to Staffordshire University, UK
community is global and students represent over 75 nations worldwide.
Since 1914, Staffordshire University has offered vocationally inspired education relevant for the age. Back then their focus was on mining and ceramics. Now the university is delivering everything from Computer Games Design to Forensic Science.
As well as being involved in many international collaborative research projects, Staffordshire University is committed to delivering high quality education through its many international partnerships.
Staffordshire University has over 17,000 students that make up a dynamic and vibrant community at their campuses in the United Kingdom.
Staffordshire University has a long and proud history of providing high quality, progressive and inclusive higher education for people from across Staffordshire, the region, the UK and the rest of the world.
Staffordshire University has a reputation for producing graduates with the knowledge, skills and ability to make their mark in the world.
Some facts about Staffordshire University are:
- APU's new ultra-modern University Campus located within Technology Park Malaysia (TPM) set to be ready in early 2015.
Staffordshire University’s strong focus on employability was underlined in the UK Sunday Times newspaper’s 2010 University League Tables, in which it was recognized as a leading UK university for achieving graduate employment.
One of the first universities in the world to offer computing degrees back in the 1960s, Staffordshire maintains a strong reputation for excellence and innovation in teaching technology based subjects.
The University’s Computing, Computer Games Design, Network Security, Mechanical, Electrical, Electronic and Automotive Engineering awards are all highly respected by employers globally.
Staffordshire’s Accounting and Finance, Business Studies, Economics, Management and Marketing degrees have all been designed to provide a truly international perspective. This is a real benefit for students wishing to pursue a career in Business or Commerce.
The University’s learning community is truly global. At any one time, in excess of 17,000 students from over 75 countries are studying in Great Britain, by distance learning, or on Staffordshire University quality-accredited courses internationally.
APU Programmes are subjected to extensively External Quality Assurance processes by Staffordshire University, who also
- I whatsapped EduSpiral and got the information I needed about the university and course. He then arranged for me and my mother to meet up with APU counselors and to tour the campus as well.
Li Jian, IT at Asia Pacific University
award the Undergraduate Degrees. This ensures that our programmes are benchmarked against international standards.
In addition, APU's solid relationship with Staffordshire University is among the strongest and most successful foreign collaborations in Malaysia, and is particularly notable in their strong shared mission of producing highly employable graduates.
Staffordshire University Rankings
- Staffordshire University is ranked 71st by the Guardian's University guide 2015: league table for computer science and information systems
- Staffordshire University is ranked 40 by the Guardian's University guide 2015: league table for accounting & finance
- Staffordshire University's Ranking in the Complete University Guide University Subject Tables 2015 for accounting & finance is 21
- Staffordshire University's Ranking in the Complete University Guide University Subject Tables 2015 for computer science is 74
Financial Aid at Asia Pacific University (APU)
Scholarships, PTPN Loan and MARA Loan are available. For details, please contact EduSpiral Consultant Services.
A wide range of affordable hostel accommodation is provided. Free bus shuttles are provided to and from APU and the hostel as well as the Bukit Jalil LRT station.
- Muhammad Anis Ur Rehman, Manager, Student Services at Asia Pacific University and APIIT presenting an appreciation gift to Lonnie from EduSpiral Consultant Services
Scholarships at APIIT range from 30% to 100% depending on the students' results in SPM, STPM, UEC, O-Levels, or the A-Levels. Sports Scholarships are also available for State and National Players.
Special scholarships are available for students from East Malaysia - Sabah and Sarawak, to assist them to achieve their educational goals.
APIIT and Asia Pacific University staff will advise and assist students in applying for the PTPN and MARA loans. MARA Loans are only available for bumi students.
Students interested to register at APU may go to this link.
“Asia Pacific University of Technology & Innovation (APU) works closely with EduSpiral Consultant Services in assisting a smooth transfer into our programmes for students from all over Malaysia.
Students who have joined APIIT through EduSpiral are very happy with their services and have found their online advise insightful and valuable. EduSpiral also provides guided tours to our campus and provides students with an in-depth view of the careers in IT, Business, Accounting, Banking and Finance and Engineering enabling them to make sound decisions.”
Muhammad Anis Ur Rehman
Manager, Student Services
Manager, Student Services
EduSpiral Consultant Services- Your Personal Online Education Advisor
Established since 2009, EduSpiral Consultant Services helps provide information and counselling
- A campus tour with professional advise helps EduSpiral's students to make a better decision. Pic - Some of our clients touring Asia Pacific University
on courses and private universities in Malaysia. EduSpiral Consultant Services also represents Northampton University, UK, MDIS Singapore and Hong Kong Polytechnic University.
EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide range of choices for students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.
These universities and colleges are chosen by EduSpiral because they represent the best in their fields in Malaysia and affordable. EduSpiral provides in-depth information and counseling on their courses so that students are able to make the right choice.
If you are still not sure what to study, please contact us and we will send you a free EduSpiral Career Assessment Form.
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