BA (Hons) Marketing Degree Course at UCSI University
The Faculty of Business & Information Science (FoBIS) is one of the largest faculties in UCSI University and is also recognised
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Kuo Qiat, Marketing degree at UCSI University
as a member of the Chartered Institute of Marketing, UK (CIM). Graduates will receive partial exemption from CIM - The Charted Institute of Marketing.
UCSI University seeks to promote interdisciplinary approaches – a strategy that has contributed immensely to many of their students’ achievements. Students at UCSI University have internships for every year of their studies with more than 1000 companies to choose from.
Established in 1986, UCSI University is strategically located on a 19-acre piece of land, the Campus is located in Cheras, Kuala Lumpur with convenient access to numerous facilities including banks, restaurants, transportation services, entertainment, and accommodation. Fully wireless, it is equipped with the latest cutting-edge technology to access the world of e-learning and e-resources.
Housing 7 different blocks, the Campus includes the Student Centre (Menara Gading), the Resource Centre, the Academic Blocks and Residential Halls to comfortably accommodate a student population of more than 15,000.
Sports facilities in this Campus include: basketball, badminton and squash courts, as well as a gymnasium, a football field, and a swimming pool. Other facilities include the four-level library, an auditorium, a recital hall, a multi-purpose hall, computer laboratories, residential halls, bookstores and cafeterias.
Study the BA (Hons) Marketing at UCSI University
The BA (Hons) Marketing course provides students with the fundamental academic and vocational skills in marketing and
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business principles through a variety of innovative teaching and learning methods.
Assessments include a combination of examinations, projects and assignments, including an independent project dissertation in the final year.
Comprehensive and in-depth modules, in addition to actual case studies and relevant organisational context, add exceptional value to this programme.
Co-operative placements with key industries also provide an excellent platform for students to not only gain industrial experience but also to enable them to broaden their horizon as well as apply their theories to practice.
Graduates will receive partial exemption from The Charted Institute of Marketing
Year 1 Subjects for the BA (Hons) Marketing Degree at UCSI University
- Fundamentals of Marketing
- There are many computer labs and other facilities at UCSI University
- Fundamentals of Management
- Business Accounting
- Microeconomics
- Marketing in Practice
- Organisational Behavior
- Business Information System
- Business Communication
- Macroeconomics
- Business Law
- University Life (MPU-U2)
- Business Law – Malaysian Perspective (MPU-U3)
- Extracurricular Activity 1 (MPU-U4)
- Co-Operative Placement 1
Year 2 Subjects for the BA (Hons) Marketing Degree at UCSI University
- One to One Marketing
- UCSI students playing basketball at the Multipurpose Hall with the Gym in the background.
- Business Research Methods
- Relationship Marketing
- E- Marketing
- Marketing Processes
- Statistics and Its Application
- Entrepreneurship
- Managing People
- Management Ethics
- Customer Communication
- Business Modeling and Spreadsheet
- Business Mathematics
- Internet in Practice
- Extracurricular Activity 2 (MPU-U4)
- Co-Operative Placement 2
Year 3 Subjects for the BA (Hons) Marketing Degree at UCSI University
- Marketing Research Project A
- Students get value for money at UCSI University with access to excellent sports facilities
- Strategic Marketing
- Services Marketing
- Retail Marketing
- Current Issues in Marketing
- Marketing Research Project B
- International Business
- Marketing Promotion
- Strategic Management
- Strategic Information Systems Management
- Extracurricular Activity 3 (MPU-U4)
- Co-Operative Placement 3
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