Top Mass Communication Diploma Programme in Malaysia
Mass communication technically refers to the process of transferring or transmitting a message to a large group of people
- Photography Studio at HELP University
— typically, this requires the use of some form of media such as newspapers, radio, television, magazines, or the Internet.
Another definition of the term, and perhaps the most common one, refers to an academic study of how messages are relayed to large groups of people instantaneously.
The study of mass communication is centered around how messages persuade and affect the behaviour and opinion of the people receiving the content.
Mass communication has become a very important part of everyday human life. Nowadays we are dependent on mass comm —from morning television news to social media feeds and blog posts; from personalized advertising messages to branded content sponsored by companies to communicate their messages.
Messages sent by mass communicators help inform the public and often help set agendas and public opinion. Mass comm professionals develop messages for a brand, product, company or institution and help the public make informed decisions.
The general public is dependent on mass communication for information about goods and services available for purchase or use.
Trained mass communication professionals know the best channel for their messages to reach the most people or the
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people most interested in the messages.
- Through journalism, mass communicators use newspapers, television, radio, magazines, blogs, websites, mobile apps and social media to reach their publics.
- Through strategic communication, public relations or advertising practitioners craft strategic messages about a product, brand, company or service.
With the diversification and evolution of mass communication, the field has expanded to a wide variety of social media and digital applications.
The use of effective mass communication channels is becoming even more important in today’s fast-paced and global environment. The study and implications of mass communication, as well as the understanding of effective, ethical and diverse messaging, has never been more important.
Students interested in Mass Communication studies should be creative, outgoing, good in languages and communication skills, and a keen eye for new trends.
Choosing the right university to study Mass Communication is important because the student environment will help develop your skills and also language.
If you go to a university where most of the students communicate in Mandarin, you would not be able to improve your English.
Mass Communication at HELP University
- HELP University Media Studies students get personal attention from experienced lecturers
HELP University’s inaugural Diploma in Communication will see students developing their skills in communication, writing, broadcasting, new media, digital photography and public speaking.
Minimum entry requirements are three credits in SPM, including English and passes in Bahasa Malaysia and History, three O-Level credits, and three Bs in UEC Senior Middle 3 or equivalent.
HELP University Department of Communication dean Dr Khairuddin Othman says the diploma has much to offer to those wishing to have a head start in the field of communication.
“Our faculty members have a good blend of specialisation in communication and working experience so students gain professional growth and personal enrichment.
Courses are continuously evaluated and updated so that they stay current and relevant to the students’ evolving professional and personal needs as well as fulfil industry expectations,” he said.
- Dr Khairuddin Othman, Dean of the HELP University School of Communication
Dr Khairuddin’s distinguished career includes working at The New Straits Times, TV3 and AC Nielsen. He was Chief Executive
Dr Khairuddin’s distinguished career includes working at The New Straits Times, TV3 and AC Nielsen. He was Chief Executive
- HELP University
of Akademi TV3 and CEO of TV3 Ghana. He also served as Head of Advertising and Broadcasting at Universiti Teknologi MARA (UiTM). He is a media consultant to the Ministry of Health, Malaysia.
Students will be involved in many project-based activities such as press conferences, fund-raising projects and community projects. This forms part of the learning process with practical, hands-on experience.
HELP University offers professional and industry standard film and broadcast studios and equipment, enabling students to
produce films, TV commercials and corporate videos.
The School is equipped with professional and industrial standard film and broadcast studios and equipment to enable students to make films, TV commercials and corporate videos. Hands-on work with these facilities prepares them for professional work anywhere.
- Panasonic AVCHD cameras
- iMac editing suites with Final Cut Pro software
- HELP University Communication students operate an in-house Radio station providing them with invaluable experience
- Dolly tripods and steady tripods
- Tungsten spotlights and fluorescent lights for 3-point lighting
- Boom mics
- Wireless mics with receiver and transmitter
- Digital HD video cassette recorder
- Canon EOS 60D DSLR cameras with full HD filming capability
The UniTunes@HELP broadcast station delivers programs via live streaming on the HELP website. Students can engage in live talk shows as hosts, or as DJs on music programs, or as music performers.
Students can also look forward to engaging in live talk shows as hosts or DJs, or as music performers via the UniTunes@HELP broadcast station on campus. The radio station has the capacity to deliver programmes via live streaming on the university’s website.
Clubs and societies at the School of Communication at HELP University
- BCom Voice Student Council
- Radio Club
- Institute of Public Relations Malaysia Student Association (IPRMSA)
- Creative Production Society
- And over 40 other sports, hobbies and special interest clubs and societies at HELP University.
Diploma in Mass Communication at HELP University
- Highly experienced lecturers from the industry share their knowledge and skills with communication students at HELP University
The two-year programme, with 24 subjects, also offers an internship which exposes students to the real working environment, so they become familiar with work expectations and deadlines.
The HELP Diploma in Communication program is delivered by a team of experts with extensive experience of the media and communication industries, possessing qualifications from institutions that are leaders in the study and teaching of communication.
The HELP University Diploma in Communication provides a solid foundation for degree studies in media and communication at HELP University or beyond.
At HELP University it provides direct entry into Year 2 of the Bachelor of Communication (Hons) program with a choice of 3 majors (Media Studies, Marketing Communication and Public Relations). Upon completion of the diploma, students can continue on to complete the Bachelor Degree in Communication (Hons) in two years, with a choice of three majors—
Program Highlights for the Diploma in Communication Subjects at HELP University
- Highly practical in nature, involving studio-based production of talk shows and field production of short videos and documentaries
- The best video and photography equipment for Communications students at HELP University
- Provides adequate knowledge and basic skills in all phases of print and media production, advertising, broadcasting and public relations
- Hands-on experience in handling industry standard Panasonic HD cameras and Final Cut Pro editing software
- Internship lasting one semester gives students real world exposure to media and production
- School's close links with industry and government sector help students secure internships and practical exposure at leading television stations, production houses and other media organisations
- Provides pathways to a wide range of degree or postgraduate studies in Journalism, Marketing Communication, Public Relations, Advertising, Filmmaking and Design
- Filmmaking and design in local or foreign universities
Subjects for the Diploma in Communication Subjects at HELP University
Semester 1 Diploma in Communication Subjects at HELP University
- Top Video Editing Software at HELP University
- DMCH101 Mass Communication
- DMCH104 Human Communication
- DMCH105 English for Academic Purposes
Semester 2 Diploma in Communication Subjects at HELP University
- MPU2163 Malaysian Studies
- MPU2133 Bahasa Melayu Komunikasi 2
- MPU2213 Bahasa Kebangsaan A
- MPU2223 Communication and Writing Skills
- DMCH133 Communcation in the Global Workplace
- DMCH134 Principles of Design
- DMCH122 Public Speaking and Presentation
Semester 3 Diploma in Communication Subjects at HELP University
- DMCH132 Integrated Marketing Communication
- DMCH135 Introduction to Advertising
- DMCH203 Media, Technology and Society
- DMCH205 Public Relations
- EduSpiral arranged for me and my mother to meet up with the lecturer at HELP to get a deeper understanding of the course, and also got me a scholarship!
Cavan Stefan at HELP University
- DMCH231 Writing for Mass Media
Semester 4 Diploma in Communication Subjects at HELP University
- DMCH250 Internship
Semester 5 Diploma in Communication Subjects at HELP University
- MPU3101 Introduction to Malaysian Tourism
- DMCH121 Broadcasting and New Media
- DMCH123 Digital Photography
- DMCH206 Fundamentals of Publishing
- DMCH221 Principles of Journalism
Semester 6 Diploma in Communication Subjects at HELP University
Choose one:
- MPU101 Co-curriculum: Sports
- MPU102 Co-curriculum: Community Services
- MPU103 Co-Curriculum: Event Management
Compulsory:
- DMCH213 Event Management
- HELP University's new campus at Pusat Bandar Damansara
- DMCH232 Social & Business Communication
Electives – choose 1:
- DIP204 Internet Technology
- DIP211 Interactive Media Application
- DMCH220 Creative Media Production
Electives – choose 1:
- DMCH240 Introduction to Translation
- DMCH241 Multimedia Design
Many Jobs for Graduates in Mass Communication in Malaysia
- Broadcasting (TV & Radio): Newscaster, Broadcast Journalist, Producer, Director, Editor, Station producer, Disc-Jockey.
- Film: Director, Producer, Assistant Director, Production Manager, Director of Photography, Script Writer.
- Advertising: Copywriter, Media Planner, Media Buyer, Account Manager, Brand Manager, Art Director.
- Photography: Visual Communicator, Editor, Photographer.
- Print (Magazines & Newspapers): Journalist, Publisher, Editor, Researcher, Reporter, Media Critic.
- Multimedia: Web Content Designer / Writer, Web Journalist, Internet Advertising.
- Marketing Communication: Public Relations, Advertising, Corporate Communication, Media Management, Planning and Promotions
- Consultancy: Consultant, Analyst, Information Officer, Spokesperson, Project Manager, Product Development Director
- Education & Training: Academician, Program Counsellor, Trainer, Customer Care Executive, Public Service Executive, Project Manager for Non-Profit & Governmental Organisation
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