Best College in Penang for Diploma in Mass Communication & UK 3+0 Degree in Communications at KDU College Penang

Top Mass Communication Diploma and Degree Programmes in Penang

Mass communication technically refers to the process of transferring or transmitting a message to a large group of people —

KDU College Penang has the best facilities in Penang for Mass Comm courses

typically, this requires the use of some form of media such as newspapers, radio, television, magazines, or the Internet.

Another definition of the term, and perhaps the most common one, refers to an academic study of how messages are relayed to large groups of people instantaneously.

The study of mass communication is centered around how messages persuade and affect the behaviour and opinion of the people receiving the content.

Mass communication has become a very important part of everyday human life. Nowadays we are dependent on mass comm —from morning television news to social media feeds and blog posts; from personalized advertising messages to branded content sponsored by companies to communicate their messages.

Messages sent by mass communicators help inform the public and often help set agendas and public opinion. Mass comm professionals develop messages for a brand, product, company or institution and help the public make informed decisions.

The general public is dependent on mass communication for information about goods and services available for purchase or use.

Trained mass communication professionals know the best channel for their messages to reach the most people or the people

Professional recording studio for the mass comm and PR students at KDU College Penang

most interested in the messages.

• Through journalism, mass communicators use newspapers, television, radio, magazines, blogs, websites, mobile apps and social media to reach their publics.
• Through strategic communication, public relations or advertising practitioners craft strategic messages about a product, brand, company or service.

With the diversification and evolution of mass communication, the field has expanded to a wide variety of social media and digital applications.

The use of effective mass communication channels is becoming even more important in today’s fast-paced and global environment. The study and implications of mass communication, as well as the understanding of effective, ethical and diverse messaging, has never been more important.

Students interested in Mass Communication studies should be creative, outgoing, good in languages and communication skills, and a keen eye for new trends.

Choosing the right university to study Mass Communication is important because the student environment will help develop your skills and also language.

If you go to a university where most of the students communicate in Mandarin, you would not be able to improve your English.

Students must choose the best college in Penang or around Malaysia to study Mass Communication so that they can acquire the necessary knowledge, skills and experience to be successful in their career. KDU College Penang is acknowledged as one of the best colleges in Penang to study mass communication.

Comprehensive industry-based Mass Communication syllabus at KDU College Penang

At KDU College Penang, you learn more with their comprehensive core subjects in all areas of communication. Master classes

Photography Studio at KDU College Penang

with celebrities and industry experts are conducted every semester for KDU College undergraduates. Students will get knowledge that only industry experts could share you so that you get ahead of the rest.

KDU College's programmes produce graduates with a 90% employment rate. Their graduates are sought after in the industry due to our strong industry ready learning components built into our programme and trained by experts in their fields.

The mass comm degree program at KDU College Penang is coursework assessment-based. It is suitable for both fulltime students and working adults. The coursework assignments are hands on thus will provide graduates who are able to work independently and are self motivated.

Diploma in Mass Communication at KDU College Penang

Year 1 Diploma in Mass Comm Subjects at KDU College Penang

• Introduction to Mass Communication

  

  Recording studio at the best college in Penang for Mass Comm, KDU CollegePenang

• Public Speaking Skills
• Writing and Referencing Skills
• Principles of Public Relations
• Introduction to Sociology
• Introduction to Computing and Information Technology
• Principles of Advertising
• Media Research Methods
• Media, Culture & Society
• Introduction to Radio Production
• News Writing & Reporting for Print Media
• Introduction to Film Studies
• Mass Media Law

Year 2 Diploma in Mass Comm Subjects at KDU College Penang

• Photo Communication
• Organizational Communication
• Principles of Copywriting

  

  Mac Lab for design students at KDU College Penang

• Consumer Behaviour
• Creative Strategy
• Media Planning
• Desktop Publishing
• Multimedia and Web Development
• News Writing for Electronic Media
• Personal Development & Leadership Skills I
• Personal Development & Leadership Skills II
• Practical Training

 

 

 

Northumbria University (3+0) BSc (Hons) in Communication and Public Relations at KDU College Penang

The media, communications and creative industries reach into every corner of society. Careers in this fast-growing field offer

KDU College Penang Libary

huge potential for graduates with the right training. The Bachelor of Science in Communication and Public Relations (Northumbria University) is one of UK's most sought after qualification.

Northumbria University Rankings

• The Complete University Guide 2015 ranks Northumbria University at 58th Place in the UK
• The Complete University Guide 2015 University League Tables by Subject ranks Northumbria University at 37th Place in the UK for Media & Communications
• Northumbria has been rated as the UK’s 21st best university for providing an outstanding student experience in the 2014 Times Higher Education Student Experience Survey
• The Guardian University guide 2015 ranks Northumbria University at 60th place
• The Guardian University guide 2015: league table for journalism, publishing and public relations

The Mass Comm degree program at KDU College gives students theoretical and practical experience over a wide range of communication fields. It is also the perfect choice if you enjoy working with the public, an excellent communicator, and passionate in organising events.

KDU College Penang Campus is strategically located in the city area

You will be prepared to have essential work-ready skills for a career in this growing, and important, profession. The degree leads to career opportunities in business, consultancies, not-for-profit organisations, government agencies and many more.

Throughout the programme you will learn the techniques required for contemporary public relations practice, understand the communication principles that underpin it, and an option to gain experience working with practitioners in a professional internship.

As a beginning practitioner you will know the legal contexts in which you will work, and the requirements of ethical practice.

You will develop writing and professional practice skills, and analytical abilities for research, problem-solving, project planning and strategy development.

Northumbria University Communication and Public Relations Degree Subjects at KDU College Penang

Year 1 Communication and Public Relations Degree Subjects at KDU College Penang

KDU College Mass Comm students using the Recording Studio

• Communication Theory and Practice
• Creative Digital Design
• Customer Oriented Communication
• Corporate Communication in Practice
• Digital Visual Communication
• Cross Cultural Communication

Year 2 Communication and Public Relations Degree Subjects at KDU College Penang

• Corporate Event Planning
• Personal and Professional Effectiveness
• Interpretation and Use of the Media
• Writing for Public Relations
• New Media Marketing
• Web Production
• Industrial Training

Year 3 Communication and Public Relations Degree Subjects at KDU College Penang

• Undergraduate Communication and PR Project
• Public Relations in Practice
• Texts and Contexts
• Social Legal and Ethical Issues
• Web Usability and Development

Internship stints with top media agencies for KDU College Penang Mass Comm students

You get to experience working on the job. Get ahead in your resume with 3 months working stints with Malaysia’s top media organizations. The internship stints will open doors and opportunities for people with the right qualifications and skills.

State-of-the-art learning facilities at KDU College Penang

KDU College's state-of-the-art learning facilities provide experiences and knowledge found in the industry to enhance and enrich

Auditorium at KDU College Penang

learning experiences. Get practical experience with the industry early with industry standard facilities at KDU College with excellent facilities such as:

• Audio recording studio
• iMac Lab
• New media broadcasting studio
• PR Spin Doctor Lab

What you can work as in Mass Communication in Malaysia

• Broadcasting (TV & Radio):
  Newscaster, Broadcast Journalist, Producer, Director, Editor, Station producer, Disc-Jockey.
• Film:
  Director, Producer, Assistant Director, Production Manager, Director of Photography, Script Writer.
• Advertising:
  Copywriter, Media Planner, Media Buyer, Account Manager, Brand Manager, Art Director.
• Photography:

  

  Gym at KDU College Penang

  Visual Communicator, Editor, Photographer.
• Print (Magazines & Newspapers):
  Journalist, Publisher, Editor, Researcher, Reporter, Media Critic.
• Multimedia:
  Web Content Designer / Writer, Web Journalist, Internet Advertising.
• Marketing Communication:
  Public Relations, Advertising, Corporate Communication, Media Management, Planning and Promotions.
• Consultancy:
  Consultant, Analyst, Information Officer, Spokesperson, Project Manager, Product Development Director
• Education & Training:
  Academician, Programme Counsellor, Trainer, Customer Care Executive, Public Service Executive, Project Manager for Non-Profit & Governmental Organisations

Students interested to register at KDU College Penang may go to this link. Affordable Accommodation is provided. Scholarships are available.

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on courses and universities in Malaysia. EduSpiral Consultant Services also represents Northampton University, UK, MDIS Singapore and Hong Kong Polytechnic University.

EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide range of choices for students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.

These universities and colleges are chosen by EduSpiral because they represent the best in their fields in Malaysia and affordable. EduSpiral provides in-depth information and counseling on their courses so that students are able to make the right choice.

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What is Mass Communication and which are the Best Universities in Malaysia to Study Mass Comm?

Study at the Best Colleges & Universities for Mass Communication in Malaysia

At EduSpiral, we believe that students make better decisions after visiting the campus & getting information that is supported by facts & evidence. We take students to tour the facilities related to their course of interest such as this potential mass comm student touring UCSI University

Mass Communication basically is the process of coming up with a message and sharing this message to a large group of people at the same time through the right communication channel. The channels includes media such as newspapers, magazines, television, cinema, radio, billboards, or the Internet.

What you post onto the Facebook or Youtube is communicating to a large group of people. Students learn the history and cultural effects of newspapers, magazines, radio, television, film, and other media on society.

The 5 basic areas of study are:

1. advertising
2. public relations
3. broadcasting
4. journalism
5. communication

Mass Comm students will learn how to craft the message in the most creative manner to reach the target market. They would first perform market research to find out about their target market - how they behave, what they like, where they obtain their information, etc. Mass Comm students will then come up with the right message and use the right media channels to send that message.

Most companies require mass communication graduates to look into their communication areas to the public. Companies also need people to create messages to sell their products creatively and position their brand or brands. Effective branding like Coke, McDonalds or Nike have made them multi-million dollar companies.

With the advent of the Internet, companies have begun to look for specialists who can send their messages to their market using social media, email, websites and other Internet tools.

KDU College Penang Mass Comm students using the Recording Studio

The demand for writers who can create content for the online is growing steadily for example, bloggers like Kenny Sia. This means that there are good job prospects for those who are able to communicate well using the Internet.

Students interested in studying Mass Comm should be good in languages, like to socialise with people, have an outgoing personality, possess strategic thinking, like to write, organise events, a creative mind, and lots of energy.

A good command of the English language is very important for a successful career in Mass Communication. Students need to choose a university where the students speak mainly in English and experience in offering the programme. If you are weak in English, it will be very difficult for you to maintain the image of your company with bad English.

You will not be able to write good press releases and copy for the brochures. Coming up with good taglines or campaign ideas for your product or company will be almost impossible.

Having a good command of both English and Mandarin would be very advantageous. However, if you are only proficient in Mandarin, you will not be able to get jobs in top multinational or global companies.

High Job Demand in Malaysia for Mass Communication Graduates with a Good Command of the English Language

Graduates in mass comm can find jobs in the news media, advertising or public relations agencies, publishing houses, and research institutes. Mass Comm graduates can also pursue careers in broadcasting, film, media, advertising, public

Recording Studio at HELP University for their Communication Degree students

relations, corporate communication, journalism, event management or photojournalism. There are thousands of jobs out there for mass comm graduates. Almost every medium and large company need at least one Public Relations staff.

You can work as a Public Relations executive in many types of industries such as banks, property, hotels, hospitals, private colleges & universities, financial institutions, restaurants, fast food chains, retail, fashion, and more.

Copywriter

• Writes and composes materials for advertisements, brochures, etc
• Suggests names for new products, writes slogans and designs packaging.
• Compares products or services to find selling points.
• Creates appealing and catchy advertisements.
• Writes advertisements for newspapers, magazines, television, billboards and shops.

  

  Mass Comm students at MDIS Singapore put their knowledge into practice at the well equipped labs

• Produces brochures and reports.

Desktop Publisher

• Utilises computers to produce professionally designed documents.
• Prepares proposals to win work contracts.
• Produces graphics for clients' approval.

Advertising & Promotions Executive

• Plans and carries out advertising campaigns for a product or service effectively and efficiently.
• Understands the complexity of different advertising media, print and video production techniques, copywriting, event management and dealing with people at different levels.

Traffic Controller

• Oversees each project and provides support for both the accounts and creative teams.
• Ensures the smooth flow of projects and strict adherence to schedules.

  

  Highly experienced lecturers from the industry share their knowledge and skills with communication students at HELP University

Public Relations Manager

• Creates and maintains public awareness about the products or services.
• Develops and maintains relations with the mass media.
• Prepares speeches, press releases and brochures, advertisements etc.
• Co-ordinates special events, promotions, exhibitions etc.

A summary of the jobs that you can work as in Malaysia

• Copywriter
• Multimedia Producer
• Broadcast Producer
• Film Producer/Director
• Journalist
• Photographer

  

  Photography Studio at KDU College Penang

• Photojournalist
• Newscaster
• Creative Director
• Digital Designer
• Advertising Manager
• Media Manager
• Research Manager
• Brand Manager
• Account Manager
• Public Relations Manager
• Marketing Manager
• Social Media Manager
• Internet Marketing Manager

Choose the Best Universities and Colleges in Malaysia to study the Diploma or Degree in Mass Communication

Curtin University Sarawak is a top ranking university in Malaysia with a 300-acre campus

It is important to choose the best private universities and colleges in Malaysia to ensure that you get the necessary training and skills to succeed in the competitive workforce.

Choosing a private university with an English-speaking student environment will help you to improve your language skills. The university should also be equipped with the necessary facilities such as recording studio, photo studio, computer lab and some have Mac Computers.

A university with other degree courses is better compared to a specialised Mass Comm/Design college. This is because you can network and mix around with students from other courses like IT, business, engineering, etc and gain more ideas.

KDU University College invites industry speakers such as Jinny Boy, Lawrence Wong, Irene Kang aka Rosie Phuah of Phuah Chu Kang, Marina Muhammad who is Mahatir's daughter, Amber Chia, etc to provide insights into the Mass Comm field.

Curtin University Sarawak is a top ranked Australian university with a 300-acre campus in Malaysia. Industry speakers are

TV Control Studio at KDU University College

invited to share their experience with the Mass Communication students. Curtin Sarawak students in the Bachelor of Arts (Mass Communication) degree programme have the opportunity for students to acquire knowledge and develop practical skills in at least two areas of specialisation: Film & Television - Corporate Production and Marketing OR Public Relations. Alternatively, students can also choose to study the Bachelor of Commerce with double majors in either Marketing and Public Relations or Public Relations and Management 

HELP University offers the Diploma in Mass Communication and 3 degrees for students to choose from, which are Bachelor of Communication (Hons) Public Relations, Bachelor of Communication (Hons) Media Studies and Bachelor of Communication (Hons) Marketing Communications.

UCSI University has internships for every year of the degree for their BA (Hons) Mass Communication. At the final year, UCSI students can choose to major in either Film & TV, Journalism or Marketing Communications.

KDU College Penang is the best college in Penang for Mass Communication with excellent facilities and activities for her students. Students after SPM can go for the Diploma in Mass Communication before entering into Year 2 of the Top Ranked Northumbria University (3+0) BSc (Hons) in Communication and Public Relations. Northumbria University is ranked Top 40 in the UK.

KBU International College offers excellent facilities and fees that are very affordable. The 2-year diploma in mass communication at KBU is less than RM23,000 total fees.

Students can also opt to go to Singapore to obtain an American degree in Mass Communication at the well equipped campus, MDIS Singapore.

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Established since 2009, EduSpiral Consultant Services helps provide information and counselling on courses and universities in Malaysia. EduSpiral Consultant Services also represents MDIS Singapore and Hong Kong Polytechnic University.

EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide range of choices for

EduSpiral analysed my personality and results, subsequently advised me on choosing the right course as well as the best university that fit me.
John Lai Wai Hong, Diploma in Mass Comm at KDU University College

students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.

These universities and colleges are chosen by EduSpiral because they represent the best in their fields in Malaysia and affordable. EduSpiral provides in-depth information and counseling on their courses so that students are able to make the right choice.

If you are still not sure what to study, please contact us and we will send you a free EduSpiral Career Assessment Form.

Please contact us for more details.

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