Monday, May 23, 2016

Study at the Best Universities & Colleges in Malaysia for Marketing Degree Course

What is Marketing?

Marketing is the action or business of promoting and selling products or services, including market research and
Dr. Steve French, the Acting Head of School from Keele University, UK giving a lecture to KDU business degree students
Dr. Steve French, the Acting Head of School from Keele University, UK giving a lecture to KDU business degree students
advertising. Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.
Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.
The marketing process through which goods and services move from concept to the customer. It includes the coordination of four areas called the 4 P's of marketing:
  1. Product - Identification, selection and development of a product
  2. Price - Determination of its price
  3. Place - Selection of a distribution channel to reach the customer's place
  4. Promotion - Development and implementation of a promotional strategy.
For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold.
business-group-3In order to promote the device, the company featured its debut at tech events and is highly advertised on the web and on television.
Marketing is often performed by a department within the organization. This is both good and bad. It’s good because it unites a group of trained people who focus on the marketing task.
It’s bad because marketing activities should not be carried out in a single department but they should be manifest in all the activities of the organization.

 

What Subjects You Will Study in the Marketing Degree Course at Top Private Universities in Malaysia

It is important that when choosing the right university to study at, you should look at the subjects offered. Many students make the mistake in assuming that subjects for courses are the same at all universities.
  • Understanding the Consumer
    EduSpiral helped me to transfer my credits from TARC into the business degree. They even picked me up from the bus station to check into my hostel. Jayden Cheah, from Pangkor studying Business at UCSI University
    EduSpiral helped me to transfer my credits from TARC into the business degree. They even picked me up from the bus station to check into my hostel.
    Jayden Cheah, from Pangkor studying Business at UCSI University
  • Services Marketing
  • Marketing in Society
  • Marketing Communications
  • Marketing and Globalisation
  • Marketing Intelligence and Research
  • B2B Marketing
  • E-Marketing
  • Delivering Customer Value
  • Customer Lifestyle and Behavior
  • Brand Management
  • Building Customer Relationship
  • Global Marketing
  • Innovation Management and New Product Development
  • Investigations in Marketing Management
  • Marketing Decision Making
  • Marketing Management Project
  • Marketing People, Places and Performance
  • Retail Marketing Management
  • Strategic Marketing Planning
  • One to One Marketing
  • Business Research Methods
  • Relationship Marketing
  • Strategic Marketing
  • Current Issues in Marketing
  • Marketing Promotion

The Best Universities and Colleges in Malaysia to Study Marketing

Business Management with Marketing MA (Hons) at Heriot-Watt University Malaysia

As the modern business world becomes increasingly complex, understanding the fundamental way in which businesses and
Heriot-Watt University is rated top in the UK for student experience
Heriot-Watt University is rated top in the UK for student experience
organisations operate - how they develop their strategies and take key decisions - is vital.
Heriot-Watt University Malaysia's Business Management & Marketing degree programmes help you to examine businesses and organisations; understand their structures and workings, people and decisionmaking processes; and then relate the theory to actual business situations to prepare yourself for the real world.
You’ll develop valuable communication, problem solving and teamwork skills, and our programmes also offer relevant hands-on experience.
All Business Management degrees provide a strong grounding in the principles of modern business management and also introduce the more functional areas of business and management.
Business Management with Marketing students then take a range of specialist Marketing courses such as Consumer Behaviour; Marketing Communications; Digital Marketing; Retail Marketing; and Marketing Sustainability. This specialisation allows students to tailor their degree to meet their career needs and aspirations.
*The degree of Master of Arts (MA) is an undergraduate Honours degree, awarded by the ancient universities in Scotland and
Heriot-Watt University Malaysia is a top ranking UK university for Chemical Engineering
Heriot-Watt University Malaysia is a top ranking UK university
the UK including Aberdeen, Dundee, Edinburgh, Glasgow, St Andrews, Cambridge and Oxford. At other universities in Scotland and the UK, undergraduate degrees in the arts, liberal arts, humanities or social sciences are awarded as Bachelor of Arts (BA).
Teaching and Assessment for the Business Management with Marketing MA (Hons) at Heriot-Watt University Malaysia
Teaching is delivered through a combination of lectures, tutorials and project work. Each course broadly requires four to five hours per week of contact time in classes and the equivalent in directed self-study during teaching weeks.
Course assessment is generally based on either coursework or an exam at the end of the semester, or a mixture of the two at the end of the semester or academic year.

Study the Dual Major Marketing Degree Programmes at the Top Ranked Curtin University Sarawak

Curtin University Sarawak is a top ranking university in Malaysia with a 300-acre campus
Curtin University Sarawak is a top ranking university in Malaysia with a 300-acre campus
Curtin University Sarawak seeks to provide their students with the necessary knowledge, skills and abilities to excel in the dynamic changing business environments.
The university prepares their students to be ready in the job market via different types of learning experiences such as lectures, workshops, seminars, case studies, small group discussions, innovative presentations and field trips.
Curtin University Sarawak invite guest speakers from the professional bodies and industries to share their experiences and industry expectations with our students in class.
Graduates of the program possess practical knowledge and applied understanding of business, technology and globalization concepts, and seek careers in marketing, management, government, professional disciplines, and entrepreneurship.
Curtin University Sarawak faculty members collaborate on research and teaching, often across the program areas, reflecting our unique departmental culture of professional interdependence, mutual respect, friendliness and dedication to the advancement of teaching, research and service to the community.
The marketing and management faculty members focus our careers on innovative teaching methods; publish in the refereed journals and conference proceedings; and participate in our community, state and nation activities through various outreach and educational programs.

Bachelor of Commerce Dual Major Marketing Degree Programmes offered at Curtin University Sarawak

School of Business at Curtin University Sarawak
School of Business at Curtin University Sarawak
Curtin Sarawak offers 3 Bachelor or Commerce Dual Majors in the Marketing degree programmes. Students can choose which combination that best fits their career goals. Students who intend to start up their own business will find the Entrepreneurship and Marketing dual major useful. Many businesses fail for lack of solid marketing strategies.
Jobs abound in the banking and finance industry. A combination of finance and marketing will provide the graduate many career choices. As we progress along in our careers, we will find that good management skills are needed. The dual major in Management and Marketing will enable the graduate to move up the management levels in the marketing field.

The Best Marketing Degrees at Asia Pacific University

The Asia Pacific University of Technology and Innovation (APU) is among Malaysia’s premier Institutions of Higher Learning –
After I finished my SPM, I felt confused about my further study. Because of Eduspiral, I am able to pursue my studies at Asia Pacific University. Eduspiral, was so patient to answer all my questions and even brought me to visit the university when I went to KL alone. Jeremy Lee, APU scholarship student
After I finished my SPM, I felt confused about my further study. Because of Eduspiral, I am able to pursue my studies at Asia Pacific University. Eduspiral, was so patient to answer all my questions and even brought me to visit the university when I went to KL alone. Jeremy Lee, APU scholarship student
this is a University where a unique fusion of technology, innovation and creativity works effectively towards preparing graduates for significant roles in business and society globally.
Originally established as the Asia Pacific Institute of Information Technology (APIIT) in 1993, APU has more than 9000 students from 90 countries studying in its Malaysian campus. This gives you an opportunity to build an international network while studying as well as gain invaluable cultural insights and communication skills.

 More than 95% of APU graduates are employed by graduation.
As a testimony of that APU is the top university in Malaysia, they and their students have won the following awards:
  1. Tier 5 ranking or Excellent in the SETARA 2013 &  2011 which is Malaysia's ranking system for universities
  2. Their students have won the Microsoft Imagine Cup (Malaysia) for 2010, 2011 & 2012 and have represented Malaysia in the Microsoft Imagine Cup (World) competition. For 2011, they won all the top 3 awards.
  3. Prime Minister Industry Excellence Award 2010
  4. DEBATE COMPETITION 2011 (Ministry of Higher Education Malaysia) - Champion of IPTS Debate Competition 2011
  5. Deloitte Inter-University Tax Competition 2011 – Merit Award
    Asia Pacific University (APU) achieves excellence in the SETARA 2011 Ratings with a Tier 5 ranking
    Asia Pacific University (APU) achieves excellence in the SETARA 2011 Ratings with a Tier 5 ranking
  6. World University Debates Championship 2010 - Runner-up in the Grand Final
  7. MSC-IHL Business Plan Competition (Institutions of Higher Learning Business Plan Competition by Multimedia Development Corporation)
    • 2012 – Merit prize for Business Idea Category
    • 2005 – Grand prize for Business Idea Category
    • 2005 – Merit prize for Business Plan Category



  

KDU College Penang Marketing Degree Course

Many of the challenges that face the world today demand an interdisciplinary approach. The dual degree offered at KDU College
EduSpiral counselled me online and met me at KDU College Penang to take me around the campus. It helped me a lot in making the right decision. Archie Wong, Keele University business degree programme at KDU College Penang
EduSpiral counselled me online and met me at KDU College Penang to take me around the campus. It helped me a lot in making the right decision.
Archie Wong, Keele University business degree programme at KDU College Penang
Penang gives you the option to combine business management with either finance, human resource management or marketing, will ensure you have all-round education.
With a curriculum that incorporates unmatched business knowledge, as well as hands-on experience and connections with industry leaders, you will acquire critical-thinking abilities and business skills that will ensure your employability in a competitive employment market.
The modules are marked at KDU and the results are moderated by the Keele Management School. The staff from Keele Management School visit KDU twice a year to meet up with the staff and students ensuring quality delivery of the programmes.
KDU University College Marketing Degree Courses

Keele University, UK Ranking & Reputation

In May 2012 Keele was listed by the Times Higher Education (THE) magazine as among the world's top 100 new (50 years old or less) universities.
The periodical stated that:"The 100 Under 50 aims to show which nations are challenging the US and the UK as higher education powerhouses - and offers insights into which institutions may be future world leaders". In September 2012 the university was named as one of the UK's top 30 universities in the Sunday Times University Guide.
  •  Keele University achieved a ranking of 45 in both the 2014 Guardian
    KDU College Penang has the best facilities in Penang for Design courses
    KDU College Penang is the best in Penang for business courses
  • University Guide and Complete University Guide
  • For the Sunday Times University Guide 2013, Keele is ranked at 29th placing
  • In the 2014 League Table Ranking for Business Studies by the Complete University Guide, Keele University is ranked at 38th.
  • In the 2013 League Table Ranking by the Complete University Guide, Keele University is ranked at 46th overall.
  • In the 2013 League Table Ranking for Business Studies by the Complete University Guide, Keele University is ranked at 39th.
  • The Guardian University guide 2013: University league table ranks Keele University at 50
  • The Guardian University guide 2013: University league table for Business and Management Studies ranks Keele University at 57
  • Keele University is ranked 61st in the Times Higher Education ‘100 Under 50’ league table of the world’s best young universities
  • Keele University is ranked amongst the top 400 universities in the world by the Times Higher Education World University rankings

BA (Hons) Marketing Degree Course at UCSI University

The Faculty of Business & Information Science (FoBIS) is one of the largest faculties in UCSI University and is also recognised
"My friend introduced me to EduSpiral because I was confused about my next step due to my unexpected results in STPM. EduSpiral provided me with great solutions to fit my career goals." Kuo Qiat, Marketing degree at UCSI University
"My friend introduced me to EduSpiral because I was confused about my next step due to my unexpected results in STPM. EduSpiral provided me with great solutions to fit my career goals."
Kuo Qiat, Marketing degree at UCSI University
as a member of the Chartered Institute of Marketing, UK (CIM). Graduates will receive partial exemption from CIM - The Charted Institute of Marketing.
UCSI University seeks to promote interdisciplinary approaches – a strategy that has contributed immensely to many of their students’ achievements.  Students at UCSI University have internships for every year of their studies with more than 1000 companies to choose from.
Established in 1986, UCSI University is strategically located on a 19-acre piece of land, the Campus is located in Cheras, Kuala Lumpur with convenient access to numerous facilities including banks, restaurants, transportation services, entertainment, and accommodation. Fully wireless, it is equipped with the latest cutting-edge technology to access the world of e-learning and e-resources.
Housing 7 different blocks, the Campus includes the Student Centre (Menara Gading), the Resource Centre, the Academic Blocks and Residential Halls to comfortably accommodate a student population of more than 15,000.
Sports facilities in this Campus include: basketball, badminton and squash courts, as well as a gymnasium, a football field, and a swimming pool. Other facilities include the four-level library, an auditorium, a recital hall, a multi-purpose hall, computer laboratories, residential halls, bookstores and cafeterias.

HELP University Marketing Degree Courses

  • Bachelor of Business (Marketing) (Hons) awarded by HELP University
Ever since its founding in 1986 to provide affordable quality educational opportunities for Malaysians, HELP University has
"EduSpiral provided me with all the necessary information to assist in my smooth transfer into HELP University." Eddy Soo, Business degree
"EduSpiral provided me with all the necessary information to assist in my smooth transfer into HELP University."
Eddy Soo, Business degree
developed into the leading institution of higher learning in Malaysia with a firmly established international reputation among universities, research organisations, scholars, business and corporate leaders and governments in Asia Pacific, Europe and North America.
  • BA (Hons) Business (Marketing) awarded by University of Derby, UK
The University of Derby (UoD) is a modern and innovative university with 160 years’ of history.   In the Guardian Universities Ranking 2015, UoD is ranked 26 for Accounting and Finance, and 37 for Management, Business, Marketing disciplines, making it among the top 10% of UK universities.    It is also ranked 1st for student support and 3rd for lecture quality.
The UoD 3+0 degree programs are offered in-partnership with the Department of Management (DOM) of HELP Academy (part of the HELP’s Group of educational institutions).    DOM has over 28 years’ experience teaching UK twinning programs in accounting, economic and management related fields and graduated over two thousands students.

3+0 Bachelor of Arts (Hons) Marketing Degree awarded by Anglia Ruskin University, UK at KBU International College

KBU International College offers the most affordable 3+0 UK degree programme in Malaysia supported by excellent facilities on
My sister found EduSpiral online. I wanted a college that wasn't expensive with great facilities and a UK degree. EduSpiral just helped us to find the right college. Yen Yong, Business at KBU International College
My sister found EduSpiral online. I wanted a college that wasn't expensive with great facilities and a UK degree. EduSpiral just helped us to find the right college.
Yen Yong, Business at KBU International College
a 13-acre campus strategically located in the safe area of Bandar Utama. KBU International College offers practical and relevant programmes that gives their graduates an edge in employability.
The development of professional and transferable skills is a key feature in every module in order to ensure that their graduates continue to be well-placed in the job market.
The degree in BA (Hons) Marketing  at KBU International College provides a solid foundation in the principles of marketing which is relevant to the professional standards of the Chartered Institute of Marketing.
Upon completion of the programme, students at KBU International College will be able to demonstrate a comprehensive understanding of marketing theories and analyse marketing behavior to maximise opportunities.
Anglia Ruskin University, UK
Anglia Ruskin University celebrated its 150 years of commitment to quality education in 2008. The University has two main campuses, one in the centre of Cambridge, and one in Chelmsford.
Both campuses have seen multi-million pound investment over the last few years and offer students state-of-the-art learning and teaching facilities.

Anglia Ruskin University Ranking and Reputation

  • In the 2013 League Table Ranking by the Complete University Guide, Anglia Ruskin University is ranked at 106
  • In the 2013 League Table Ranking for Business Studies by the Complete University Guide, Anglia Ruskin University is ranked at 107 
  • The National Student Survey (NSS) 2011 showed that many students are delighted with their experience at Anglia Ruskin
  • The Business Economics course achieved more than 90% satisfaction
  • 90.4% of Anglia Ruskin students are in employment or further study six months after graduating, second only to Cambridge University (at 91.2%) in their region. (Source: Anglia Ruskin University’s Destination of Leavers Survey 2009–10)

Bachelor of Business Administration (Hons) in Marketing at Nilai University

Founded in 1996, Nilai University offers you the total student experience at their 105- acre campus which is ensconced in lush
Nilai University is a 103-acre campus with excellent facitlities
Nilai University is a 103-acre campus with excellent facitlities
greenery, providing you with a peaceful environment ideal for your studies.
In 1998, with full infrastructure in place, the University opened its doors, offering homegrown diploma programmes in the areas of Business, Information Technology, Engineering and Hospitality. In addition, the University, as one of the first institutions approved to run 3+0 programmes, offered students an opportunity to be awarded internationally recognised degrees, without leaving Malaysian shores.
The University’s dedication and commitment was given due recognition when it won the Malaysia External Trade Development Corporation (MATRADE) Industry Excellence Award (Services) in 2003. Nilai University, has been given a ranking of 5 or Excellent in the SETARA 2011 by the Malaysian Qualifications Agency.
The fees at Nilai University are very affordable and supported by their unique Education For All financial aid programme, students can study without paying fees for the entire marketing degree programme where the financing is covered by the PTPN Loan and tuition waiver by Nilai University. Terms & Conditions Apply.

EduSpiral Consultant Services- Your Personal Online Education Advisor

Established since 2009, EduSpiral Consultant Services helps provide information and counselling on courses and universities in Malaysia.
My friend introduced me to EduSpiral because for a long time after SPM I still did not know what and where to study. EduSpiral took time to explain the courses to me and even took me around the university for a tour. Yammie Chau, Diploma in Business at UCSI University
My friend introduced me to EduSpiral because for a long time after SPM I still did not know what and where to study. EduSpiral took time to explain the courses to me and even took me around the university for a tour.
Yammie Chau, Diploma in Business at UCSI University
EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide range of choices for students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.
These universities and colleges are chosen by EduSpiral because they represent the best in their fields in Malaysia and affordable. EduSpiral provides in-depth information and counseling on their courses so that students are able to make the right choice.
If you are still not sure what to study, please contact us and we will send you a free EduSpiral Career Assessment Form.
Please contact us for more details.




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