Most Affordable University in Malaysia to Study Graphic Design
Graphic designers are creative professionals who use art and technical skills to communicate a message visually in a variety
of industries including publishing, business, fashion, and advertising.
If you want to announce or sell something, amuse or persuade someone, explain a complicated system or demonstrate a process, you could create a beautiful design with a clear message of what you want to communicate.
Explaining the process verbally can be difficult for people to understand but a picture paints a thousand words as the saying goes.
Graphic designers work with drawn, painted, photographed, or computer-generated images (pictures), but they also design the letterforms that make up various typefaces found in movie credits and TV ads; in books, magazines, and menus; and even on computer screens.
Designers create, choose, and organize these elements-typography, images, and the so-called “white space” around them-to communicate a message.
Graphic design is a part of your daily life. From small things like gum wrappers to huge things like billboards to the T-shirt you’re wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.
Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography.Typography is basically the Font or style of the words used.
Image-based design
Designers develop images to represent the ideas their clients want to communicate. Images can be incredibly powerful and compelling tools of communication, conveying not only information but also moods and emotions.
People respond to images instinctively based on their personalities, associations, and previous experience. For example, you know that a chili pepper is hot, and this knowledge in combination with the image creates a visual pun.
In the case of image-based design, the images must carry the entire message; there are few if any words to help. These images may be photographic, painted, drawn, or graphically rendered in many different ways. Image-based design is employed when the designer determines that, in a particular case, a picture is indeed worth a thousand words.
Type-based design
In some cases, designers rely on words to convey a message, but they use words differently from the ways writers do. To
designers, what the words look like is as important as their meaning. The visual forms, whether typography (communication designed by means of the printed word) or handmade lettering, perform many communication functions.
They can arrest your attention on a poster, identify the product name on a package or a truck, and present running text as the typography in a book does. Designers are experts at presenting information in a visual form in print or on film, packaging, or signs.
When you look at an “ordinary” printed page of running text, what is involved in designing such a seemingly simple page? Think about what you would do if you were asked to redesign the page.
Would you change the typeface or type size? Would you divide the text into two narrower columns? What about the margins and the spacing between the paragraphs and lines? Would you indent the paragraphs or begin them with decorative lettering?
What other kinds of treatment might you give the page number? Would you change the boldface terms, perhaps using italic or underlining? What other changes might you consider, and how would they affect the way the reader reacts to the content?
Designers evaluate the message and the audience for type-based design in order to make these kinds of decisions.
Image and type
Designers often combine images and typography to communicate a client's message to an audience. They explore the creative
possibilities presented by words (typography) and images (photography, illustration, and fine art). It is up to the designer not only to find or create appropriate letterforms and images but also to establish the best balance between them.
Designers are the link between the client and the audience. On the one hand, a client is often too close to the message to understand various ways in which it can be presented. The audience, on the other hand, is often too broad to have any direct impact on how a communication is presented. What's more, it is usually difficult to make the audience a part of the creative
process. Unlike client and audience, graphic designers learn how to construct a message and how to present it successfully. They work with the client to understand the content and the purpose of the message.
They often collaborate with market researchers and other specialists to understand the nature of the audience. Once a design concept is chosen, the designers work with illustrators and photographers as well as with typesetters and printers or other production specialists to create the final design product.
Best Graphic Design Schools in Malaysia
To be a successful designer, one must learn from experienced lecturers who can guide you on how to improve your skills as well as expose your mind on creative processes. The college should be equipped with the necessary facilities for you to practice your skills. These are the best schools for graphic design in Malaysia.
Graphic Design at UCSI University
UCSI University’s De Institute of Creative Arts & Design - or better known by its acronym ICAD - is where the “magic” begins.
Catering to the needs of creative industries, ICAD offers unique art and design programmes that seek to equip students with fundamental knowledge, creativity and competencies needed in today’s dynamic marketplace.
Under the tutelage of experienced academics, students are schooled in industry know-how and continue to hone their creative expression.
ICAD prides itself as an institution that is tenacious in its commitment to design excellence and has established a strong reputation for tie-ups with the industry.
In line with the University’s Praxis® model - an approach that advocates the application of theory to practice, ICAD makes industry learning its central priority thorough internships, insightful industry talks and workshops, to name a few.
Diploma in Graphic Design at UCSI University
The Diploma in Graphic Design provides students with a solid foundation in art and design, placing specific emphasis on Graphic Design. The programme focuses on equipping students with industry-related skills and technical knowledge to produce static visuals that communicate with their intended target markets.
Year 1 Subjects for Diploma in Graphic Design at UCSI University
- Fundamental of Drawing 1
- Fundamental of Painting
- Principles of Design
- History of Art and Design
- Creative Thinking Skills
- Extra-curricular Learning Experiences 1(MPU-U4)
- Fundamental of Drawing II
- Study Skills & Employability (MPU-U2)
- Typography
- Design Communication
- Business Communication
- Editorial Design
- Print Production
- Digital Photography
Year 2 Subjects for Diploma in Graphic Design at UCSI University
- Brand Communication Design
- Packaging & Display Design
- Marketing & Consumer Behavior
- Digital Multimedia Design
- Design Contextual Studies
- Extra-curricular Learning Experiences 2 (MPU-U4)
- Promotional Design Campaign
- Motion Graphics
- Corporate Literature
- Interactive Web Technology
- Design Communication – Malaysian Perspective (MPU-U3)
- Portfolio Project
- Ideation & Innovation
Bachelor of Arts in Graphic Design at UCSI University
The Bachelor of Arts in Graphic Design at UCSI University embraces a philosophy that respects the lineage of design while keeping in mind the demanding needs of design for tomorrow’s industry.
Focusing on conceptual problem-solving, creativity, formal design and even cutting-edge design for multimedia, the programme’s curriculum revolves around the practice of design. This is backed by UCSI University's Design Philosophy – one that advocates transcending the boundaries of innovation.
Year 1 Subjects for Bachelor of Arts in Graphic Design at UCSI University
- Art History
- Life Drawing
- Graphic and Image Editing
- Packaging & Display Design
- Visual Communication
- University Life (MPU-U2)
- Typography 1
- Basic Photography
- Brand Design & Campaign
- Introduction to Multimedia
- Extra-Curricular Learning Experiences 1 (MPU-U4)
- Choose One
- Film Studies
- Introduction to Advertising
- Introduction to Public Speaking
- Fundamentals of Marketing
Year 2 Subjects for Bachelor of Arts in Graphic Design at UCSI University
- Design and Layout
- Typography 2
- Web Design
- Information & Environmental Design
- Multimedia Design 1
- Design for Industry
- Religions in Malaysia (MPU-U3)
- Proposal Writing
- Digital Visual Presentation
- Practical Training
- Extra Curricular Learning Experiences 2 (MPU-U4)
- Choose One
- Post-Production
- Customer Communication
- E-Marketing
- Entrepreneurship
Year 3 Subjects for Bachelor of Arts in Graphic Design at UCSI University
- Multimedia Design 2
- Design Major Project 1
- Research Project
- Intellectual Properties
- Portfolio
- Design Major Project 2
- Extra-Curricular Learning Experiences 3 (MPU-U4)
- Industry Placement
- Choose One
- Design for Motion Graphic
- Branding
- Media Planning & Management
- Integrated Marketing Communications
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