Study the Media Marketing degree course in Malaysia
The BA (Hons) in Media Marketing degree program at Asia Pacific University is specifically designed to provide:
- A thorough understanding of the issues relating to effective human computer interaction.
- A clear appreciation of the user interface and the skills to develop interactive multimedia applications.
- An opportunity to undertake a major project where the acquired knowledge and research skills will be used to explore an aspect of media marketing.
Year 1 BA (Hons) in Media Marketing degree subjects at Asia Pacific University
Level 1 is common to both Media awards and is designed to enable you to make an informed choice between these alternatives at Level 2. This Level introduces you to new media, aspects of Management & Marketing and Multimedia. The skills relevant for business and IT in the workplace are also covered. Important and relevant skills for independent learning are introduced.
Common Modules with BSc (Hons) in Media Informatics and BA (Hons) in Media Marketing with a specialism in Social Media
- Audio Visual Technology
- Business and Communications Skills
- Computing and IT in the Workplace
- Digital Image Production
- Interactive Media and Web Design Technology
- Introduction to Management
- Introduction to Theories of Media and Culture
- Marketing
- Mass Media to Multimedia
- Understanding the Press
Year 2 BA (Hons) in Media Marketing degree subjects at Asia Pacific University
The three areas of focus at this level are Media, Marketing Communications and Multimedia. You will also develop awareness
and skills in dealing effectively with customers. All the modules address one or more aspects of these areas.
Independent learning continues in all modules but is a particular focus and requirement in Research Methods.
Common Modules
- Advertising
- Creativity and Innovation
- Media Culture and Society
- Multimedia for Presenting and Promoting
- New Creative Media Industries
- Public Relations
- Research Methods
- Script Writing for Radio & TV
Specialised Modules
- Communications Audit
- Customer Lifestyles and Behaviour
- E-Marketing
- Interactive Marketing
Year 3 BA (Hons) in Media Marketing degree subjects at Asia Pacific University
The three areas of focus continue with a greater emphasis on strategy and integration. Alongside these are modules which
develop specific skills in multimedia and copywriting. You also learn about the planning, decision-making, global & entrepreneurship aspects of marketing and the entertainment industry.
The Media Marketing Project further develops the academic and practical aspects of your chosen areas of study and reinforces your independent learning skills.
Common Modules
- Audiences, Consumption and Technology
- Copywriting
- Integrated Marketing Communications
- Media, Ethics and Politics
- Strategic Marketing Planning
- Video Recording & Production
Specialised Modules
- Global Marketing
- Investigations in Media Marketing
- Marketing Decision Making
- Media Marketing Project
- Strategic Entrepreneurship and the
- Entertainment Industry
Why Staffordshire University
Staffordshire University is truly committed to building a worldwide dynamic learning community. The University's learning
community is global and students represent over 75 nations worldwide.
Since 1914, Staffordshire University has offered vocationally inspired education relevant for the age. Back then their focus was on mining and ceramics. Now the university is delivering everything from Computer Games Design to Forensic Science.
As well as being involved in many international collaborative research projects, Staffordshire University is committed to delivering high quality education through its many international partnerships.
Staffordshire University has over 17,000 students that make up a dynamic and vibrant community at their campuses in the United Kingdom.
Staffordshire University has a long and proud history of providing high quality, progressive and inclusive higher education for people from across Staffordshire, the region, the UK and the rest of the world.
Staffordshire University has a reputation for producing graduates with the knowledge, skills and ability to make their mark in the world.
Some facts about Staffordshire University are:
Staffordshire University’s strong focus on employability was underlined in the UK Sunday Times newspaper’s 2010 University League Tables, in which it was recognized as a leading UK university for achieving graduate employment.
One of the first universities in the world to offer computing degrees back in the 1960s, Staffordshire maintains a strong reputation for excellence and innovation in teaching technology based subjects.
The University’s Computing, Computer Games Design, Network Security, Mechanical, Electrical, Electronic and Automotive Engineering awards are all highly respected by employers globally.
Staffordshire’s Accounting and Finance, Business Studies, Economics, Management and Marketing degrees have all been designed to provide a truly international perspective. This is a real benefit for students wishing to pursue a career in Business or Commerce.
The University’s learning community is truly global. At any one time, in excess of 17,000 students from over 75 countries are studying in Great Britain, by distance learning, or on Staffordshire University quality-accredited courses internationally.
APU Programmes are subjected to extensively External Quality Assurance processes by Staffordshire University, who also
award the Undergraduate Degrees. This ensures that our programmes are benchmarked against international standards.
In addition, APU's solid relationship with Staffordshire University is among the strongest and most successful foreign collaborations in Malaysia, and is particularly notable in their strong shared mission of producing highly employable graduates.
Staffordshire University Rankings
- Staffordshire University is ranked 71st by the Guardian's University guide 2015: league table for computer science and information systems
- Staffordshire University is ranked 40 by the Guardian's University guide 2015: league table for accounting & finance
- Staffordshire University's Ranking in the Complete University Guide University Subject Tables 2015 for accounting & finance is 21
- Staffordshire University's Ranking in the Complete University Guide University Subject Tables 2015 for computer science is 74
Financial Aid at Asia Pacific University (APU)
Scholarships, PTPN Loan and MARA Loan are available. For details, please contact EduSpiral Consultant Services.
A wide range of affordable hostel accommodation is provided. Free bus shuttles are provided to and from APU and the hostel as well as the Bukit Jalil LRT station.
Scholarships at APIIT range from 30% to 100% depending on the students' results in SPM, STPM, UEC, O-Levels, or the A-Levels. Sports Scholarships are also available for State and National Players.
Special scholarships are available for students from East Malaysia - Sabah and Sarawak, to assist them to achieve their educational goals.
APIIT and Asia Pacific University staff will advise and assist students in applying for the PTPN and MARA loans. MARA Loans are only available for bumi students.
Students interested to register at APU may go to this link.
“Asia Pacific University of Technology & Innovation (APU) works closely with EduSpiral Consultant Services in assisting a smooth transfer into our programmes for students from all over Malaysia.
Students who have joined APIIT through EduSpiral are very happy with their services and have found their online advise insightful and valuable. EduSpiral also provides guided tours to our campus and provides students with an in-depth view of the careers in IT, Business, Accounting, Banking and Finance and Engineering enabling them to make sound decisions.”
Muhammad Anis Ur Rehman
Manager, Student Services
Manager, Student Services
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on courses and private universities in Malaysia. EduSpiral Consultant Services also represents Northampton University, UK, MDIS Singapore and Hong Kong Polytechnic University.
EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide range of choices for students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.
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