Top Mass Communication Diploma and Degree Programmes in Penang
Mass communication technically refers to the process of transferring or transmitting a message to a large group of people —
typically, this requires the use of some form of media such as newspapers, radio, television, magazines, or the Internet.
Another definition of the term, and perhaps the most common one, refers to an academic study of how messages are relayed to large groups of people instantaneously.
The study of mass communication is centered around how messages persuade and affect the behaviour and opinion of the people receiving the content.
Mass communication has become a very important part of everyday human life. Nowadays we are dependent on mass comm —from morning television news to social media feeds and blog posts; from personalized advertising messages to branded content sponsored by companies to communicate their messages.
Messages sent by mass communicators help inform the public and often help set agendas and public opinion. Mass comm professionals develop messages for a brand, product, company or institution and help the public make informed decisions.
The general public is dependent on mass communication for information about goods and services available for purchase or use.
Trained mass communication professionals know the best channel for their messages to reach the most people or the people
most interested in the messages.
- Through journalism, mass communicators use newspapers, television, radio, magazines, blogs, websites, mobile apps and social media to reach their publics.
- Through strategic communication, public relations or advertising practitioners craft strategic messages about a product, brand, company or service.
With the diversification and evolution of mass communication, the field has expanded to a wide variety of social media and digital applications.
The use of effective mass communication channels is becoming even more important in today’s fast-paced and global environment. The study and implications of mass communication, as well as the understanding of effective, ethical and diverse messaging, has never been more important.
Students interested in Mass Communication studies should be creative, outgoing, good in languages and communication skills, and a keen eye for new trends.
Choosing the right university to study Mass Communication is important because the student environment will help develop your skills and also language.
If you go to a university where most of the students communicate in Mandarin, you would not be able to improve your English.
Students must choose the best college in Penang or around Malaysia to study Mass Communication so that they can acquire the necessary knowledge, skills and experience to be successful in their career. KDU College Penang is acknowledged as one of the best colleges in Penang to study mass communication.
Comprehensive industry-based Mass Communication syllabus at KDU College Penang
At KDU College Penang, you learn more with their comprehensive core subjects in all areas of communication. Master classes
with celebrities and industry experts are conducted every semester for KDU College undergraduates. Students will get knowledge that only industry experts could share you so that you get ahead of the rest.
KDU College's programmes produce graduates with a 90% employment rate. Their graduates are sought after in the industry due to our strong industry ready learning components built into our programme and trained by experts in their fields.
The mass comm degree program at KDU College Penang is coursework assessment-based. It is suitable for both fulltime students and working adults. The coursework assignments are hands on thus will provide graduates who are able to work independently and are self motivated.
Diploma in Mass Communication at KDU College Penang
Year 1 Diploma in Mass Comm Subjects at KDU College Penang
- Introduction to Mass Communication
- Public Speaking Skills
- Writing and Referencing Skills
- Principles of Public Relations
- Introduction to Sociology
- Introduction to Computing and Information Technology
- Principles of Advertising
- Media Research Methods
- Media, Culture & Society
- Introduction to Radio Production
- News Writing & Reporting for Print Media
- Introduction to Film Studies
- Mass Media Law
Year 2 Diploma in Mass Comm Subjects at KDU College Penang
- Photo Communication
- Organizational Communication
- Principles of Copywriting
- Consumer Behaviour
- Creative Strategy
- Media Planning
- Desktop Publishing
- Multimedia and Web Development
- News Writing for Electronic Media
- Personal Development & Leadership Skills I
- Personal Development & Leadership Skills II
- Practical Training
Northumbria University (3+0) BSc (Hons) in Communication and Public Relations at KDU College Penang
The media, communications and creative industries reach into every corner of society. Careers in this fast-growing field offer
huge potential for graduates with the right training. The Bachelor of Science in Communication and Public Relations (Northumbria University) is one of UK's most sought after qualification.
Northumbria University Rankings
- The Complete University Guide 2015 ranks Northumbria University at 58th Place in the UK
- The Complete University Guide 2015 University League Tables by Subject ranks Northumbria University at 37th Place in the UK for Media & Communications
- Northumbria has been rated as the UK’s 21st best university for providing an outstanding student experience in the 2014 Times Higher Education Student Experience Survey
- The Guardian University guide 2015 ranks Northumbria University at 60th place
- The Guardian University guide 2015: league table for journalism, publishing and public relations
The Mass Comm degree program at KDU College gives students theoretical and practical experience over a wide range of communication fields. It is also the perfect choice if you enjoy working with the public, an excellent communicator, and passionate in organising events.
You will be prepared to have essential work-ready skills for a career in this growing, and important, profession. The degree leads to career opportunities in business, consultancies, not-for-profit organisations, government agencies and many more.
Throughout the programme you will learn the techniques required for contemporary public relations practice, understand the communication principles that underpin it, and an option to gain experience working with practitioners in a professional internship.
As a beginning practitioner you will know the legal contexts in which you will work, and the requirements of ethical practice.
You will develop writing and professional practice skills, and analytical abilities for research, problem-solving, project planning and strategy development.
Northumbria University Communication and Public Relations Degree Subjects at KDU College Penang
Year 1 Communication and Public Relations Degree Subjects at KDU College Penang
- Communication Theory and Practice
- Creative Digital Design
- Customer Oriented Communication
- Corporate Communication in Practice
- Digital Visual Communication
- Cross Cultural Communication
Year 2 Communication and Public Relations Degree Subjects at KDU College Penang
- Corporate Event Planning
- Personal and Professional Effectiveness
- Interpretation and Use of the Media
- Writing for Public Relations
- New Media Marketing
- Web Production
- Industrial Training
Year 3 Communication and Public Relations Degree Subjects at KDU College Penang
- Undergraduate Communication and PR Project
- Public Relations in Practice
- Texts and Contexts
- Social Legal and Ethical Issues
- Web Usability and Development
Internship stints with top media agencies for KDU College Penang Mass Comm students
You get to experience working on the job. Get ahead in your resume with 3 months working stints with Malaysia’s top media organizations. The internship stints will open doors and opportunities for people with the right qualifications and skills.
State-of-the-art learning facilities at KDU College Penang
KDU College's state-of-the-art learning facilities provide experiences and knowledge found in the industry to enhance and enrich
learning experiences. Get practical experience with the industry early with industry standard facilities at KDU College with excellent facilities such as:
- Audio recording studio
- iMac Lab
- New media broadcasting studio
- PR Spin Doctor Lab
What you can work as in Mass Communication in Malaysia
- Broadcasting (TV & Radio):
Newscaster, Broadcast Journalist, Producer, Director, Editor, Station producer, Disc-Jockey. - Film:
Director, Producer, Assistant Director, Production Manager, Director of Photography, Script Writer. - Advertising:
Copywriter, Media Planner, Media Buyer, Account Manager, Brand Manager, Art Director. - Photography:
- Print (Magazines & Newspapers):
Journalist, Publisher, Editor, Researcher, Reporter, Media Critic. - Multimedia:
Web Content Designer / Writer, Web Journalist, Internet Advertising. - Marketing Communication:
Public Relations, Advertising, Corporate Communication, Media Management, Planning and Promotions. - Consultancy:
Consultant, Analyst, Information Officer, Spokesperson, Project Manager, Product Development Director - Education & Training:
Academician, Programme Counsellor, Trainer, Customer Care Executive, Public Service Executive, Project Manager for Non-Profit & Governmental Organisations
Students interested to register at KDU College Penang may go to this link. Affordable Accommodation is provided. Scholarships are available.
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on courses and universities in Malaysia. EduSpiral Consultant Services also represents Northampton University, UK, MDIS Singapore and Hong Kong Polytechnic University.
EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide range of choices for students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.
These universities and colleges are chosen by EduSpiral because they represent the best in their fields in Malaysia and affordable. EduSpiral provides in-depth information and counseling on their courses so that students are able to make the right choice.
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