Study at the Best Universities in Malaysia for Mass Communication to Gain the Necessary Knowledge and Skills for Success
Mass Communication basically is the process of coming up with a message and sharing this message to a large group of people at the same time through the right communication channel. The channels includes media such as newspapers, magazines, television, cinema, radio, billboards, or the Internet.
What you post onto the Facebook or Youtube is communicating to a large group of people. Students learn the history and
cultural effects of newspapers, magazines, radio, television, film, and other media on society. The 5 basic areas of study are advertising, public relations, broadcasting, journalism and communication.
Mass Comm students will learn how to craft the message in the most creative manner to reach the target market. They would first perform market research to find out about their target market - how they behave, what they like, where they obtain their information, etc. Mass Comm students will then come up with the right message and use the right media channels to send that message.
Most companies require mass communication graduates to look into their communication areas to the public. Companies also need people to create messages to sell their products creatively and position their brand or brands. Effective branding like Coke, McDonalds or Nike have made them multi-million dollar companies.
With the advent of the Internet, companies have begun to look for specialists who can send their messages to their market using social media, email, websites and other Internet tools.The demand for writers who can create content for the online is growing steadily for example, bloggers like Kenny Sia. This means that there are good job prospects for those who are able to communicate well using the Internet.
Good Command of the English Language Required to Study Mass Communication in Malaysia
Students interested in studying Mass Comm should be good in languages, like to socialise with people, have an outgoing personality, possess strategic thinking, like to write, organise events, a creative mind, and lots of energy.A good command of the English language is very important for a successful career in Mass Communication. Students need to
You will not be able to write good press releases and copy for the brochures. Coming up with good taglines or campaign ideas for your product or company will be almost impossible.
Having a good command of both English and Mandarin would be very advantageous. However, if you are only proficient in Mandarin, you will not be able to get jobs in top multinational or global companies.
What you can work as in Mass Communication in Malaysia
relations, corporate communication, journalism, event management or photojournalism. There are thousands of jobs out there for mass comm graduates. Almost every medium and large company need at least one Public Relations staff.
You can work as a Public Relations executive in many types of industries such as banks, property, hotels, hospitals, private colleges & universities, financial institutions, restaurants, etc.
- Marketing planning
- Advertising
- Public relations
- Event marketing
- Broadcasting and publishing
- Investor relations
- Sales and promotions
- Database marketing
- Market research
- Non-profit organisations
- Branding and product planning
- Client servicing
- Media planning and buying
- Copywriting
Curtin University Sarawak Offers the Best Mass Communication Degree Programmes in Malaysia
The Department of Media, Culture and Communication offers Bachelor of Arts in Mass Communication and Bachelor of Arts in Borneo Studies.
Curtin Sarawak's courses include documentary and music video making, scriptwriting, voice-over, Final Cut Pro, Adobe Photoshop, In-Design, Illustrator and many more. The university helps students to develop the skill of reporting, writing, video recording, editing as well as analytical skill and critical thinking.
A smaller class size is always emphasized to allow personal attention to aid fast learning and customized learning experience.
Curtin Sarawak staff are experts in their discipline and highly passionate in teaching. Under their supervision, the students have managed to excel in several competitions and won awards such as the:
- AFP Short Film Awards
- Program Karyawan Muda
- Detik-detik MH,
- IGEM Dare to Dream Challenge
- MUFORS Road Reels Short Film Competition.
Bachelor of Arts - Media, Culture and Communication at Curtin University, Sarawak Malaysia
It combines scholarly academic study, critical and analytical thinking, professional conduct, creativity and practical "hands-on" skills.
The Media, Culture and Communication degree programme offers the opportunity for students to acquire knowledge and develop practical skills in at least two areas of specialisation: Film & Television - Corporate Production and Marketing OR Public Relations.
Course Description for the Bachelor of Arts - Media, Culture and Communication at Curtin Sarawak
All Media, Culture and Communication students must complete six common core units in order to acquire a strong foundation in terms of knowledge and understanding of the modes of enquiry, analysis and interpretation associated with media, communication and information.
Media, Culture and Communication students also have to do: six units in the Film and Television - Corporate Production stream; six units either in the Marketing stream OR in the Public Relations stream; and six general electives (students are encouraged to enrol in electives from outside their main areas of specialisation).
The Film and Television - Corporate Production stream introduces students to the concepts and practical skills relevant to corporate video production. By means of video production exercises and projects, this stream provides students with the opportunity to use video production technologies, and to understand the processes (such as research, scriptwriting, planning,
Film & Television - Corporate Production Stream units at Curtin Sarawak
- Year 1 Semester 1
1532 v.8 FTV 121: Screen Production Techniques - Year 1 Semester 2
1531 v.8 FTV 111: History of Screen Language - Year 2 Semester 1
2589 v.9 FTV 222: Documentary Workshop - Year 2 Semester 2
303714 v.2 FTV 243: Screenwriting - Corporate Documentary - Year 3 Semester 1
11484 v.6 FTV 233: Advertising and Music Videos - Year 3 Semester 2
301037 v.3 FTV 334: Production - Corporate Documentary
Marketing Stream units at Curtin Sarawak
- Year 1 Semester 1
- Year 1 Semester 2
9764 v.7 Consumer Behaviour 201 - Year 2 Semester1
3822 v.8 Sales Management 230 OR 9807 v.6 Marketing Research - Year 2 Semester 2
12613 v.2 International Marketing 250 OR 1866 v.6 Retail Marketing Distribution 311 - Year 3 Semester 1
12593 v.5 Marketing Professional Practice 300 OR 3900 v.5 Strategic Marketing 310 - Year 3 Semester 2
4375 v.4 Marketing of Services 311
It provides students with skills and knowledge in the principles, techniques and specific issues of contemporary public relations.
- Year 1 Semester 1
10855 v.7 Public Relations (Principles) 201 - Year 1 Semester 2
10854 v.6 Public Relations (Techniques) 220 - Year 2 Semester1
10851 v.5 Public Relations (Media) 250 - Year 2 Semester 2
3992 v.7 Public Relations (Consultancy) 300 - Year 3 Semester 1
12597 v.4 Public Relations (Corporate) 360 - Year 3 Semester 2
3993 v.8 Public Relations (Professional Practice) 393
Bachelor of Communication (Hons) Marketing Communication course at HELP University
It includes promotions, brand management, product launches and merchandising, among others.
Marketing communication specialists today are an integral part of any marketing team.
They communicate information to current and prospective customers about products or services that are currently available in the market, as well as execute launching of new brands or rebranding through the various media.
Message from the Dean of the School of Communication at HELP University
“Our faculty members have a good blend of specialisation in communication and working experience, thus ensuring students
gain professional growth and personal enrichment. Courses are continuously evaluated and updated so that they stay current and relevant to the evolving professional and personal needs of our students and fulfil industry expectations.”
- Dr Khairuddin Othman, Dean of the HELP University School of Communication
Dr Khairuddin’s distinguished career includes working at The New Straits Times, TV3 and AC Nielsen. He was Chief Executive of Akademi TV3 and CEO of TV3 Ghana. He also served as Head of Advertising and Broadcasting at Universiti Teknologi MARA (UiTM). He is a media consultant to the Ministry of Health, Malaysia.
Clubs and societies at the School of Communication:
- BCom Voice Student Council
- Radio Club
- Institute of Public Relations Malaysia Student Association (IPRMSA)
- Creative Production Society
- And over 40 other sports, hobbies and special interest clubs and societies at HELP University.
State-of-the-Art studios in the School of Communication at HELP University
- The School is equipped with professional and industrial standard film and broadcast studios and equipment to enable
- Panasonic AVCHD cameras
- iMac editing suites with Final Cut Pro software
- Dolly tripods and steady tripods
- Tungsten spotlights and fluorescent lights for 3-point lighting
- Boom mics
- Wireless mics with receiver and transmitter
- Digital HD video cassette recorder
- Canon EOS 60D DSLR cameras with full HD filming capability
- clip image002 0023
- The UniTunes@HELP broadcast station delivers programs via live streaming on the HELP website. Students can engage in live talk shows as hosts, or as DJs on music programs, or as music performers.
Year 1 Subjects for the Degree in Marketing Communications at HELP University
- MCH 102 Public Speaking
- MCH 101 Introduction to Mass Communication
- MCH 100 Social and Business Communication
- MCH 152 Introduction to Media Writing
- MCH 106 Information Tech, Mass Media and Society
- HAA 102 Introduction to Design
- HEC 101 Introduction to Microeconomics
- HEC 102 Introduction to Macroeconomics
- MCH 150 Introduction to Marketing Communication
- Two Year 1 Free Electives
Year 2 Subjects for the Degree in Marketing Communications at HELP University
- MCH 215 Intercultural Communication
- MCH 250 Communication Theory
- HSO 210 Social Research Methods
- MCH 208 Communication in the Workplace
- HBA 200 Business Administration
- MCH 206 Graphic Design
- HBA 212 Principles of Advertising
- MCH 260 Advanced Marketing Communication
- MCH 214 Advertising Copywriting
- Two Year 2 Free Electives
- MCH 317 Publication Design
- MCH 390 Honours Thesis
- MCH 396 Practicum
- MCH 314 Communication Law and Ethics
- HBA 318 Consumer Behaviour
- MCH 321 Media Marketing
- MCH 322 Advertising Campaign
- Two Year 3 Free Electives
Study Mass Communications at UCSI University
The BA (Hons) Mass Communication degree programme at UCSI University offers students an in-depth understanding of the
dynamics of Mass Communication in today’s fast changing world. It synthesizes theories, research, practical and intellectual discourses on critical issues in order to develop and instill within students the potential to achieve performance and inculcate leadership qualities in the field of Mass Communication.
The Communication degree at UCSI University is unique in that you can major in either:
- Film & Television
- Marketing Communications
- Journalism.
Co-Operative Education Training Programme for Every Year of Degree at UCSI University
With its innovative academic curriculum, UCSI University students also enjoy the unique benefits of its Co-Operative Education Training Programme (Co-Op) that enhances their employability by integrating classroom learning with workplace training in Co-Op employer organisations.
Completing two months' work experience for every study year, a UCSI University student would have six to eight months' work experience to stand ready for full-time employment upon their graduation.
Currently, UCSI University has more than 1,000 employer organisations registered as heir Co-Op employers. With the number rising annually, these partnerships create job opportunities for students to be job-ready upon their graduation.
Year 1 Subjects for the BA (Hons) Mass Communication degree programme at UCSI University
- Introduction to Mass Communication
- Basic Photography
- Visual Communication
- Introduction to Public Speaking
- Understanding Reading and Writing in English Language
- Expository Writing
- Written Discourse
- Introduction to Internet Technologies
- University Life
- Co-operative Placement 1
- Extra-curricular Learning Experience 1
Major Electives – Choose 3
- Introduction to Advertising
- Introduction to Film Studies
- Introduction to Public Relations
- Introduction to Journalism
Free Electives – Choose 2
- Introduction to Psychology 1
- Introduction to Sociology
- Introduction to Eastern Civilization
- Introduction to Philosophy
- Introduction to Political Science
Year 2 Subjects for the BA (Hons) Mass Communication degree programme at UCSI University
- Popular Culture
- Media Writing Skills
- Alternative Voices & Issues in Mass Communication
- Design & Layout
- Religions in Malaysia
- Co-operative Placement 2
- Extra-curricular Learning Experience 2
Free Elective – Choose 1
- Fundamentals of Marketing
- Macroeconomics
- Microeconomics
- Organisational Behavior
- Fundamentals of Management
Free Elective – Choose 1
- World English
- Spoken Discourse
- English, Global Media & English Language
- Cross Cultural Communication
Year 3 Subjects for the BA (Hons) Mass Communication degree programme at UCSI University
- Media, Law & Ethics
- Seminar: Issues and Developments in Mass Media
- Mass Communication Research 1
- Mass Communication Research 2
- Co-operative Placement 3
- Extra-curricular Learning Experience 3
Mass Communication Pathways – Choose One Pathway
1. Film & Television – Pathway Courses – Students are required to choose 5 courses including Capstone Course
- Video Production 1
- Video Production 2
- Documentary Production
- Film Directing
- Screenwriting
- Screen Production (CAPSTONE COURSE)
2. Journalism – Pathway Courses – Students are required to choose 5 courses including Capstone Course
- Photojournalism
- Editing
- Feature Writing
- Interactive Multimedia Authoring
- Advance Media Writing
- Media Publishing (CAPSTONE COURSE)
3. Marketing Communications – Pathway Courses – Students are required to choose 5 courses including Capstone
Course
- Copywriting
- Integrated Marketing Communications
- Branding
- Consumer Behavior
- Media Planning & Management
- Advertising Campaign (CAPSTONE COURSE)
Northumbria University, UK 3+0 Bsc (Hons) in Communication and Public Relations at KDU College Penang
KDU Penang’s Northumbria University, UK 3+0 Bsc (Hons) in Communication and Public Relations offer students with a non-
examination degree course (programme) that encourage creativity and dynamic thinking.
This degree offers them opportunity to explore and discover their own potentials that are parallel with the industry standards. This degree is a full assignment based programme and fully accredited in UK and Malaysia.
Throughout the programme you will learn the techniques required for contemporary public relations practice, understand the communication principles that underpin it, and an option to gain experience working with practitioners in a professional internship.
As a beginning practitioner you will know the legal contexts in which you will work, and the requirements of ethical practice.
You will develop writing and professional practice skills, and analytical abilities for research, problem-solving, project planning and strategy development.
“KDU College Penang’s Northumbria University, UK 3+0 Bsc (Hons) in Communication and Public Relations is a very practical programme and well taught by qualified lecturers.
The subject syllabuses are designed to match the current trends and needs in corporate world”, Eric Seaton; a HR/Recruitment Officer who has been recruited even before he completes his degree with KDU
Penang. “The communication and public relations programme in KDU Penang is very fun as it’s coursework based.
Our learning is fun, experiential and engaging as it requires hands on activities and learning beyond classrooms”, Nurul Fareha Binti Jamal Mohd.; who graduated with First Class Honours and currently working in corporate communication and affairs.
Scholarships are available to deserving students. Affordable hostel accommodation is also provided for outstation students.
Internship stints with top media agencies
You get to experience working on the job. Get ahead in your resume with 3 months working stints with Malaysia’s top media organizations. The internship stints will open doors and opportunities for people with the right qualifications and skills.
You get to experience working on the job. Get ahead in your resume with 3 months working stints with Malaysia’s top media organizations. The internship stints will open doors and opportunities for people with the right qualifications and skills.
State-of-the-art learning facilities at KDU College Penang
Acclimatize with the industry early with industry standard facilities such as audio recording studio, iMac Lab, new media broadcasting studio and PR Spin Doctor Lab. Our state-of-the-art learning facilities provide experiences and knowledge found in the industry to enhance and enrich learning experiences.
Subjects for the Bsc (Hons) in Communication and Public Relations at KDU College Penang
Year 1 Communication & Public Relations Subjects at KDU College Penang
- Communication Theory and Practice
- Creative Digital Design
- Customer Oriented Communication
- Corporate Communication in Practice
- Digital Visual Communication
- Cross Cultural Communication
Year 2 Communication & Public Relations Subjects at KDU College Penang
- Corporate Event Planning
- Personal and Professional Effectiveness
- Interpretation and Use of the Media
- Writing for Public Relations (S1)
- New Media Marketing (S2)
- Web Production
- Industrial Training
Year 3 Communication & Public Relations Subjects at KDU College Penang
- Undergraduate Communication and PR Project
- Public Relations in Practice
- Texts and Contexts (S1)
- Social Legal and Ethical Issues (S2)
- Web Usability and Development
Unique Features of the Mass Communication Degree Course at KDU University College
A unique feature in the KDU University College School of Mass Communication and Creative Studies is that they
bring in industry experts to share their experiences to provide insights on how to carve out a solid career. These sessions are called "Hook Ups".
One Hook-Up series featured the beautiful and modest Elaine Daly. Alongside with her was Miss Carey Ng, Miss Universe Malaysia 2013. Elaine had started her modelling career at the tender age of 14 and was crowned Miss Malaysia Universe 2003. She then took on television hosting and emceeing.
Recently, she took on a new height as a director of her first short movie. The talk inspires students who are interested in the entertainment industry.
One of Malaysia's most influential women, Marina Mahathir, was also invited to the Mass Communication students. Marina spoke on the topic, "Are Malaysian Women Getting Justice?". She fed students with important societal issues on gender equality and women's rights.
The KDU University College School of Communication and Creative Arts invited 3 speakers, Marini Ramlan, Eddy Lim and Izal Azlee, to inspire students on creating new and creative ideas, brainstorming as well as to execute campaigns within a minimal budget. They also shared their experiences, being with Primework Studios.
The roaring lion, Dato'Karam Singh Walia, shared with us his experiences as an investigative journalist, what does it takes to be one, on environmental investigation and how he survived being one. Dato' Karam Singh was a top reporter on TV3 had to undergo many obstacles and months or even years of research on a story.
Students have access to state-of-the-art facilities at KDU University College's new campus at Utropolis Glenmarie in Shah Alam.
Study the Bachelor of Communication (Hons) at KDU University College
KDU University College's Communication degree course enables you to explore the media industry in greater depth in areas such as Media Marketing or Visual Communication. Enhance your presentation and critical thinking skills as you learn more about corporate ethics, communication law and principles of multimedia design.
Enjoy greater exposure to and recognition by the KDU – Institute of Public Relations Malaysia Student Association (IPRMSA) Chapter. You will have ample opportunities to put into practice the theories of communication by working in teams on different challenges.
Whether you choose to work eventually in journalism, advertising or corporate communication, you can tackle the various challenges in the industry confidently as the course is designed to hone a wide range of skills expected of a communications trendsetter of the future.
Year 1 Subjects Bachelor of Communication (Hons) at KDU University College
- Academic English 1
- Academic English 2
- Introduction to Mass Communication
- Professional Development & Leadership Skills
- Public Speaking
- Principles of Journalism
- Communication Law
- Principles of Advertising
- Organisational Communication
- Introduction to Creative Media
Year 2 Subjects Bachelor of Communication (Hons) at KDU University College
- Introduction to Corporate Communication
- Communication Theories
- Intercultural Communication
- Media, Culture & Society
- Specialisations (7 subjects)
Year 3 Subjects Bachelor of Communication (Hons) at KDU University College
- Research Methodology
- Dissertation
- Internship
- Elective (1 subject)
Specialisation Subjects Bachelor of Communication (Hons) at KDU University College (Choose 2)
Corporate Communication
- Corporate Identity and Brand Packaging
- Event Management
- Public Relations Management
- Public Relations Campaign Skills: Theory & Strategy
- Public Relations Writing
- Media Relations
- Crisis Communication and Management
Advertising Media Management
- Creative Industries
- Consumer Behaviour
- Integrated Marketing Communication
- Interactive Media Promotions
- Media Buying and Planing
- Principles of Marketing
- Strategic Brand Management
Journalism & Broadcasting
- Broadcast Media Production
- Citizen Journalism and Participatory Culture
- Creative Industries
- Digital Photography and Imaging
- Print and Broadcast Journalism
- Radio Production
- Writing for the Screen
Visual Communication
- Broadcast Media Production
- Corporate Identity and Brand Packaging
- Design Fundamental
- Digital Photography and Imaging
- Principles of Marketing
- Publication Design
- Visual Concepts and Ideation
Career Prospects for Mass Communication Graduates in Malaysia
- Corporate Relations
- Public Relations
- Event Management
- Campaign Management
- Account Servicing
- Business Development
- Market Analysis
- Editorial Management
- Feature Writing
- News Reporting
- Visual Development
- Brand Development
- Broadcast Producer
- Visual Director
- Photojournalist
EduSpiral Consultant Services- Your Personal Online Education Advisor
Established since 2009, EduSpiral Consultant Services helps provide information and counselling on courses and universities in Malaysia. EduSpiral Consultant Services also represents Northampton University, UK, MDIS Singapore and Hong
- EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide range of choices for students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.These universities and colleges are chosen by EduSpiral because they represent the best in their fields in Malaysia and affordable. EduSpiral provides in-depth information and counseling on their courses so that students are able to make the right choice.
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