Choose to Study Marketing Communications or Marcomm at the Best Universities in Malaysia
- HELP University is equipped with a recording studio for her communication students
Marketing communication (MarCom) is a fundamental and complex part of a company’s marketing efforts. Loosely defined, MarCom can be described as all the messages and media you deploy to communicate with the market. This includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more.
Marketing communication has two objectives. One is to create and sustain demand and preference for the brand or product. The other is to shorten the sales cycle.
Creating preference is often a longer-term effort that aims at using communication tools to help position your product or company in the minds of the target customer. Positioning and building a brand takes time and requires a certain consistency (not just in the communication efforts themselves, but also in regards to the core elements of product, pricing, and distribution) and therefore represents a significant commitment for the company.
However, establishing preference by building a brand will impact market share, profitability and even your access to talent—and
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Dexter Leung at HELP University
Shortening the sales cycle means assisting your sales and channel partners in their efforts to identify, engage and deliver a customer. Understanding the customer’s buying process brings critical insight into how one can shorten the sales cycle. The figure below illustrates the process the buyer goes through when buying a product.
Through market research and conversations with salespersons, MarCom staff must identify how they can help speed up the process. In the case of high-tech products, the sales cycle involves considerable amounts of customer education in the early stages of the process.
MarCom must focus on creating, packaging and delivering relevant information to the buyer throughout the buying process in order to sales meet this education need.
Those who practice advertising, branding, brand language, direct marketing, graphic design, marketing, packaging, promotion, publicity,sponsorship, public relations, sales, sales promotion and online marketing are termed marketing communicators, marketing communication managers, or more briefly, marcom managers
Students interested in studying Marketing Communications should be good in languages, like to socialise with people, have an outgoing personality, possess strategic thinking, like to write, organise events, a creative mind, and lots of energy. A good command of the English language is very important for a successful career in Marketing Communication.
Students need to choose a university where the students speak mainly in English and experience in offering the programme. If you are weak in English, it will be very difficult for you to maintain the image of your company with bad English.
You will not be able to write good press releases and copy for the brochures. Coming up with good taglines or campaign ideas for your product or company will be almost impossible.
Having a good command of both English and Mandarin would be very advantageous. However, if you are only proficient in Mandarin, you will not be able to get jobs in top multinational or global companies
Bachelor of Communication (Hons) Marketing Communication course at HELP University
- HELP University
It includes promotions, brand management, product launches and merchandising, among others.
Marketing communication specialists today are an integral part of any marketing team.
They communicate information to current and prospective customers about products or services that are currently available in the market, as well as execute launching of new brands or rebranding through the various media.
Message from the Dean of the School of Communication at HELP University
“Our faculty members have a good blend of specialisation in communication and working experience, thus ensuring students
gain professional growth and personal enrichment. Courses are continuously evaluated and updated so that they stay current and relevant to the evolving professional and personal needs of our students and fulfil industry expectations.”
- HELP University Communication students operate an in-house Radio station providing them with invaluable experience
- Dr Khairuddin Othman, Dean of the HELP University School of Communication
Dr Khairuddin’s distinguished career includes working at The New Straits Times, TV3 and AC Nielsen. He was Chief Executive of Akademi TV3 and CEO of TV3 Ghana. He also served as Head of Advertising and Broadcasting at Universiti Teknologi MARA (UiTM). He is a media consultant to the Ministry of Health, Malaysia.
Clubs and societies at the School of Communication:
- BCom Voice Student Council
- Radio Club
- Institute of Public Relations Malaysia Student Association (IPRMSA)
- Creative Production Society
- And over 40 other sports, hobbies and special interest clubs and societies at HELP University.
State-of-the-Art studios in the School of Communication at HELP University
- The School is equipped with professional and industrial standard film and broadcast studios and equipment to enablestudents to make films, TV commercials and corporate videos. Hands-on work with these facilities prepares them for professional work anywhere.
- Highly experienced lecturers from the industry share their knowledge and skills with communication students at HELP University
- Panasonic AVCHD cameras
- iMac editing suites with Final Cut Pro software
- Dolly tripods and steady tripods
- Tungsten spotlights and fluorescent lights for 3-point lighting
- Boom mics
- Wireless mics with receiver and transmitter
- Digital HD video cassette recorder
- Canon EOS 60D DSLR cameras with full HD filming capability
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- The UniTunes@HELP broadcast station delivers programs via live streaming on the HELP website. Students can engage in live talk shows as hosts, or as DJs on music programs, or as music performers.
Year 1 Subjects for the Degree in Marketing Communications at HELP University
- Auditorium at HELP University
- MCH 102 Public Speaking
- MCH 101 Introduction to Mass Communication
- MCH 100 Social and Business Communication
- MCH 152 Introduction to Media Writing
- MCH 106 Information Tech, Mass Media and Society
- HAA 102 Introduction to Design
- HEC 101 Introduction to Microeconomics
- HEC 102 Introduction to Macroeconomics
- MCH 150 Introduction to Marketing Communication
- Two Year 1 Free Electives
Year 2 Subjects for the Degree in Marketing Communications at HELP University
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Cavan Stefan at HELP University
- MCH 215 Intercultural Communication
- MCH 250 Communication Theory
- HSO 210 Social Research Methods
- MCH 208 Communication in the Workplace
- HBA 200 Business Administration
- MCH 206 Graphic Design
- HBA 212 Principles of Advertising
- MCH 260 Advanced Marketing Communication
- MCH 214 Advertising Copywriting
- Two Year 2 Free Electives
Year 3 Subjects for the Degree in Marketing Communications at HELP University
- MCH 317 Publication Design
- MCH 390 Honours Thesis
- MCH 396 Practicum
- MCH 314 Communication Law and Ethics
- HBA 318 Consumer Behaviour
- MCH 321 Media Marketing
- MCH 322 Advertising Campaign
- Two Year 3 Free Electives
Scholarships are offered to deserving students by HELP University. Students interested to join HELP University should register as soon as possible because the hostel runs out quickly.
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Shaun Chin, HELP University
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