Study the Best Advertising & Brand Management UK 3+0 Degree in Malaysia at Asia Pacific Institute of Information Technology (APIIT)

Study Advertising and Brand Management at the Best College in Malaysia

Design lies behind everything we buy, use and desire. Good design is attractive, useable and practical and also sells.

Asia Pacific University (APU) achieves excellence in the SETARA 2011 & 2013 Ratings with a Tier 5 ranking

Good designers combine aesthetics with functionality, communications with entrepreneurialism, visual communications capability with effective written and spoken communications and the ability to work and empathise with others.

Designers work on everything from household products to industrial ones, from advertisements to any visual communication, from small to massive projects, for themselves and for large corporations.

Every time you buy something a designer has been involved in creating it and promoting it. What you buy may have been made in one country, but has usually been designed in UK, Europe or USA. The net flow of payments for licences and royalties of designs from manufacturing countries such as China to UK is massive. British designers are amongst the leading designers in the world and have developed their expertise in UK Universities such as Staffordshire University.

Now you can experience the advantages of studying design with Staffordshire University in Malaysia. The Degrees offered by APIIT have the same curriculum as at Staffordshire University in the UK. They will develop your abilities to work on your own and in a team in initiating and creating a wide range of products and promotional activities, including advertisements for print, broadcast, and online as well as display packaging and other promotional support tools.

Many of the world’s most iconic and recognizable designs originate in the UK. Think of the UK Union Jack flag to be found on clothing and cars, the easily recognizable MINI car, the London Underground map which has been copied by rail systems around the world and London buses.

You may want to equip yourself for a career in pretty much any sector that requires a certified Designer. Whatever the case, you’ll find we’ve an industry-leading course for you.

BA (Hons) Advertising & Brand Management at Asia Pacific Institute of Information Technology (APIIT)

Our 360° approach to creative and strategic advertising and brand management develops professionals with a broad set of skills,

Students at APIIT will receive the degree from Staffordshire University, UK

developing your employability opportunities. Our creative studio environment mirrors an agency environment, creating flexible working zones and project spaces with industry standard software.

Our dynamic, ideas led advertising programme will equip you with the skills and understanding to develop a career in the creative industries.

Whether you want to work in a creative team, be a copywriter, account planner or brand manager, you will gain vital hands-on experience that is highly attractive to future employers.

The programme team has industry experience and our associate tutors are current creative directors and agency practitioners.

We place creative thinking and ideas at the centre of our 360° approach to advertising study via digital and traditional advertising platforms, explore social media, viral marketing and ambient advertising.

Industry placements and agency visits will add to your development. You’ll learn how to create advertising campaigns by studying key areas of creative thinking, strategy and planning as well as idea generation, integrated communications, art direction and copywriting.

Programme outline for the BA (Hons) Advertising & Brand Management at Asia Pacific Institute of Information Technology (APIIT)

Year 1 (Core) Subjects for the BA (Hons) Advertising & Brand Management at Asia Pacific Institute of Information

Dual-core Macs at APIIT and Asia Pacific University for the animation & design students

Technology

Will introduce you to the key concepts and practices that underpin successful advertising and brand communications. You will experiment with ideas, creative thinking and communication and explore these areas through creative solutions.

• Client Brief Concept I
• Client Brief Concept II
• Course Introduction I
• Course Introduction II
• Informing the Masses
• Introduction to Graphics Design
• Marketing Fundamentals
• Trends and Visual Thinking
• An Introduction to Media Practices

Year 2 Subjects for the BA (Hons) Advertising & Brand Management at Asia Pacific Institute of Information Technology

You are encouraged to explore visual communication and theoretical issues raised by the relationship between advertising, brands, marketing and issues of sustainability. You will learn to integrate strategy, planning and creative practice. You will also develop your industry links, networks and placement opportunities.

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  EduSpiral provided me with a lot of information and took me around to tour APU.
  Jane, Asia Pacific University

  Advertising and Packaging
• Brand Implementation I
• Brand Implementation II
• Digital and Experiential
• Account and Media Planning
• Professional Practice
• Copywriting and Creative Direction
• Creative Practice
• Creativity & Innovation
• Year 2 (Internship)

Year 3 Subjects for the BA (Hons) Advertising & Brand Management at Asia Pacific Institute of Information Technology

You have the opportunity to personalise your portfolio. Modules involve creative ideas, research and multi-disciplinary solutions to creative brief. You will also investigate the strategic importance of ‘future proofing’.Life after ABM – We have a strong alumni linked through our programme Facebook page http://www.facebook.com/ABMatStaffsUni who are working in a number of agency roles locally and nationally, throughout Europe, the US and China.

• Future Thinking I
• Future Thinking II
• Major Project I
• Major Project II
• Major Project III
• Advertising and Brand Management Research Report I
• Advertising and Brand Management Research Report II
• Design Futures for ABM

In addition to the above, all students are required to successfully complete General Studies modules as stipulated by the Malaysian Qualifications Agency, as well as fulfill credit requirements for Co-Curricular Activities.

Teaching and Learning for the BA (Hons) Advertising & Brand Management at Asia Pacific Institute of Information Technology

Our Advertising and Brand Management programme focuses on exploring creativity and practice through research, theory and

Inside the spacious and well planned campus of APIIT

studio projects. A variety of methods are used to develop and assess your learning and progression.

They are all designed to reinforce the strategy of integrating the intellectual and experiential processes of learning in a creative studio environment so that you have confidence and experience of the advertising industry environment before graduation with well developed creative thinking skills.

Our programme is committed to building your confidence in your own powers of communication. Each student is supported in developing their key skills and approaches at every part of the process.

Through each level our students are exposed to increasingly complex challenges to their ability to communicate their ideas, whether through a presentation of research findings to their peers, written academic argument or, when dealing with a practical brief, communicating creative concepts to a client.

Teaching methods include:

• Studio teaching takes place in dedicated studios. This practice contributes substantially to your independence as a learner

  

  Asia Pacific University library

  and industry approaches.
• Lectures, including lecturers by industry professionals.
• Seminars and discussion groups.
• Group critiques. Students present their work to the group of staff and students for progress review. Active participation in critiques provides a valuable opportunity to develop confidence in presentation and communication skills.
• Tutorials for providing feedback on progress as well as encouraging analysis and reflection.
• Technical instruction of software etc taught by the technical instruction team.
• Study visits take place in agencies, we also visit, exhibitions and conferences, and introduce you to industry contacts and working practices.
• We are committed to developing and sustaining a professional approach to work and our students are expected to use all of the allocated learning time for work/practice/research in all modules within the open access studio environment.

The first year of the programme introduces you to the foundations and key skills and related industry practices as well as

EduSpiral gets to know our students personally in order to be able to advise on which course & university is the best such as these 2 students after a visit of Asia Pacific University

diagnosing your current skill base. You will become involved in all aspects of the creative process from initial brief to final production. The emphasis is on progression towards the ability to self-manage project work.

Modules in the second year foster more independent, project orientated modes of study, and you develop further understanding of advertising strategy, copywriting and digital platforms as well as ethical issues.

With continued support and supervision and focus on your skills portfolio you begin to develop competence in the key skills required in the industry and learn how to employ these effectively either individually or as part of a creative team.

In the final year of the programme most modules are studio-based and will often centre on a brief set by the module leader, an external agency, live client or competition brief.

This kind of learning model focuses on developing creative insight and research process leading to an effective client pitch, which is assessed. This tests your abilities against the processes used within the industry.

 

 

Assessment for the BA (Hons) Advertising & Brand Management at Asia Pacific Institute of Information Technology

The Advertising and Brand Management Programme uses strategies that have been devised from discussions with industry

Students assisted by EduSpiral to register at Asia Pacific University for the various programmes

practitioners, bench-marking against advertising industry practices.

Most modules carry single assessment tasks/ activities. The submission of coursework – the nature of which is determined by the project briefs set within the module, but which may consist of any one or a combination of the following components:

• Workbooks or logs, documenting the process of generating, developing and resolving thoughts and ideas and demonstrating the influence of research on practical work
• Studio concept development boards and portfolios
• Research files, documenting the gathering, sorting and presentation of research material
• Creative solutions professionally presented in the format required by the assignment, project or brief
• An essay or report, written according to given guidelines as to word count and illustrated as required by the assignment
• Pitch Presentation
• This integrated approach to assessment ensures that the varied approach supports different kinds of learners, and develops our students’ abilities to perform effectively in a `real-world’ industry situation.

About Asia Pacific Institute of Information Technology (APIIT)

The Asia Pacific Institute of Information Technology offers a range of programmes which are designed to produce highly

Asia Pacific University (APU) achieves excellence in the SETARA 2011 & 2013 Ratings with a Tier 5 ranking

employable graduates, by providing our students with an internationally benchmarked academic experience closely aligned to industry requirements.

As an integral member of the APIIT Education Group – comprising the Asia Pacific University of Technology & Innovation (APU), the Asia Pacific Smart School and the Asia Pacific International School - APIIT has achieved an enviable record of having produced more than 20,000 highly employable graduates through a sound approach of transforming and nurturing school leavers into qualified and highly competitive professionals.

APIIT’s programmes are offered together with our long-standing international partner, Staffordshire University, United Kingdom. Under this approved collaborative arrangement, APIIT delivers Staffordshire University degrees using the same curriculum and conforming to the same teaching, learning and assessment quality enhancement processes as in the UK, with the aim of ensuring comparability of student experience and academic standards.

Creative Industries in Malaysia and the Region is leading the way with forward-looking Staffordshire University Courses @ APIIT in the area of Design Innovation & Product Design, Brand Management, Animation & Visual Effects - VFX, Creative Media & Film, International Relations, Computing & Business Computing, Journalism and Technology.

The design and media programmes are designed for creative students, to be at the cutting edge of design innovation & creative

Jasmine Kaur, Asia Pacific University student, winning the International Asia Pacific ICT Awards (APICTA) 2013 – ‘Best of Tertiary Student Project’

industries; to thrive you in your chosen career. Staffordshire Degrees in Design, Creative Media, Animation and Film prepares students for the 21st century in Digital Filmmaking, Animation & Visual Effects.

Indeed, APIIT’s system of education produces graduates who embody Staffordshire’s commitment of producing The Staffordshire Graduate – graduates who possess the key skills of employability, enterprise and entrepreneurship – and the ability to stand out in the job market.

As APIIT students studying on Staffordshire University degrees, our students get a whole lot more than just an understanding of their subjects, but will leave with a set of attributes that prospective employers not only look for but will value and respect.

At the same time, APIIT’s own Foundation and Diploma programmes are also externally quality assured by Staffordshire University, which ensures that students obtain an internationally benchmarked qualification while also ensuring successful progression into the degree of their choice.

This approach in providing internationally benchmarked education also extends beyond the borders of Malaysia, and is closely replicated within our family of APIIT branch campuses operating in Sri Lanka and in India.

Asia Pacific ICT Award 2012 (APICTA 2012) for the Best of Tertiary Student Winners from APU

Among Malaysia’s first MSC-Status Institutions, APIIT has also achieved a strong track record in research, development and commercialisation, winning more than 50 Malaysian and international awards to-date for its innovations, products and student projects.

In recognition of its focus on quality in education, the APIIT Education Group received the Prime Minister’s Award of Excellence in 2011, as well as the Export Quality Award from the Ministry of International Trade and Industry, Malaysia.

APIIT’s academic programmes are approved by the Ministry of Education of Malaysia and the qualifications are fully or provisionally accredited by the Malaysian Qualifications Agency (MQA).

Strategically Located
The university is strategically located in Technology Park Malaysia, Bukit Jalil. It is near condos and the Bukit Jalil LRT station. A free shuttle bus is provided for students to the LRT station and their accommodation.

Why Staffordshire University

Staffordshire University is truly committed to building a worldwide dynamic learning community. The University's learning

Dr. Parmjit Singh, CEO of APU, as the Pro-Chancellor of Staffordshire University and Executive Director of Asia Pacific University (APU) & APIIT Welcoming Her Majesty The Queen, accompanied by The Duke of Edinburgh to Staffordshire University, UK

community is global and students represent over 75 nations worldwide.

Since 1914, Staffordshire University has offered vocationally inspired education relevant for the age. Back then their focus was on mining and ceramics. Now the university is delivering everything from Computer Games Design to Forensic Science.

As well as being involved in many international collaborative research projects, Staffordshire University is committed to delivering high quality education through its many international partnerships.

Staffordshire University has over 17,000 students that make up a dynamic and vibrant community at their campuses in the United Kingdom.

Staffordshire University has a long and proud history of providing high quality, progressive and inclusive higher education for people from across Staffordshire, the region, the UK and the rest of the world.

Staffordshire University has a reputation for producing graduates with the knowledge, skills and ability to make their mark in the world.

Some facts about Staffordshire University are:

APU's new ultra-modern University Campus located within Technology Park Malaysia (TPM) set to be ready in early 2015.

Staffordshire University’s strong focus on employability was underlined in the UK Sunday Times newspaper’s 2010 University League Tables, in which it was recognized as a leading UK university for achieving graduate employment.

One of the first universities in the world to offer computing degrees back in the 1960s, Staffordshire maintains a strong reputation for excellence and innovation in teaching technology based subjects.

The University’s Computing, Computer Games Design, Network Security, Mechanical, Electrical, Electronic and Automotive Engineering awards are all highly respected by employers globally.

Staffordshire’s Accounting and Finance, Business Studies, Economics, Management and Marketing degrees have all been designed to provide a truly international perspective. This is a real benefit for students wishing to pursue a career in Business or Commerce.

The University’s learning community is truly global. At any one time, in excess of 17,000 students from over 75 countries are studying in Great Britain, by distance learning, or on Staffordshire University quality-accredited courses internationally.

APU Programmes are subjected to extensively External Quality Assurance processes by Staffordshire University, who also

I whatsapped EduSpiral and got the information I needed about the university and course. He then arranged for me and my mother to meet up with APU counselors and to tour the campus as well.
Li Jian, IT at Asia Pacific University

award the Undergraduate Degrees. This ensures that our programmes are benchmarked against international standards.

In addition, APU's solid relationship with Staffordshire University is among the strongest and most successful foreign collaborations in Malaysia, and is particularly notable in their strong shared mission of producing highly employable graduates.

Staffordshire University Rankings

• Staffordshire University is ranked 71st by the Guardian's University guide 2015: league table for computer science and information systems
• Staffordshire University is ranked 40 by the Guardian's University guide 2015: league table for accounting & finance
• Staffordshire University's Ranking in the Complete University Guide University Subject Tables 2015 for accounting & finance is 21
• Staffordshire University's Ranking in the Complete University Guide University Subject Tables 2015 for computer science is 74

Why study the 3+0 animation and visual effects degree programmes at APIIT

Here are just a few reasons why we believe you should study at APIIT.

Computer lab at Asia Pacific University (APU)

TOP animation and visual effects University in UK

Staffordshire University was one of five Universities who were the first to offer degrees in computing. That was back in 1965! Since then Staffordshire University has stayed ahead of the game – constantly innovating and developing courses that are designed to create the computing professionals of the future.

WORLD-CLASS

APIIT's reputation for excellence means that we attract students from around the world. With partner universities overseas, we could even arrange for you to study part of your course overseas.

INDUSTRY-LEADING FACILITIES

Our centre of computing is a purpose-built facility to rival the best. With hundreds of individual workstations, specialist equipment and facilities, it provides a first-class working environment and is also home to our research.

WORK-READY, WORLD-READY

Lecture theatre at Asia Pacific University

Study at APIIT and they will equip you to become ‘The Staffordshire Graduate’ – a world-ready professional, with the knowledge, attributes, skills and expertise that employers look for.

OUTSTANDING SUPPORT

Regardless of the computing programme you choose, you will be supported by highly qualified and enthusiastic professionals. Many enjoy an international reputation for their research and actively engage with leading names in IT.

Asia Pacific Institute of Information Technology (APIIT) provides access to world-class resources across a wide range of disciplines. This translates into industry-ready skills and a competitive edge for graduates.

APIIT's courses are approved by the Ministry of Education, Malaysia and accredited by the Malaysian Qualifications Agency (MQA). All of the programmes are quality assured by an International Advisory Panel (IAP) whose members include representatives from our international partner universities and industry and technology leaders in the private sector.

Learning for Employability at APIIT

APIIT students have access to state-of-the-art computer facilities that include the latest PCs and workstations with Internet connection, operating systems, software suites and commercial programming software in multiple IT labs built for project work, multimedia production, software and internet programming.

Employers look for qualified people who have the technical know-how and the ability to communicate, work in teams and other personal skills.

At APIIT, our programmes are developed to provide you not only with interesting and stimulating modules to develop your mind, but also to enhance your knowledge and skills and increase your ability to compete for that dream job.

You also need to possess the ability to learn, develop and adapt. Much of what is current knowledge will soon be out-of-date and the reality is that to succeed you need to be adaptable and innovative. We achieve this through the:

Five “I”s Model™

1. Innovation through the design of curriculum, the module content and the learning approaches.

2. Integration through developing your capabilities to interrelate knowledge and to work in multidisciplinary teams.

3. Information through developing your knowledge and also your abilities to communicate effectively and persuasively.

4. Interactivity through the use of group work to develop your teamwork skills and through the use of technology to achieve interactivity of devices and people.

5. Imagination in relation to new products, ideas, applications and solutions.

Financial Aid at Asia Pacific Institute of Information Technology (APIIT)

Scholarships, PTPN Loan and MARA Loan are available. For details, please contact EduSpiral Consultant Services. Affordable

Muhammad Anis Ur Rehman, Manager, Student Services at Asia Pacific University and APIIT presenting an appreciation gift to Lonnie from EduSpiral Consultant Services

hostel accommodation is provided.

Scholarships at APIIT range from 30% to 100% depending on the students' results in SPM, STPM, UEC, O-Levels, or the A-Levels. Sports Scholarships are also available for State and National Players.

Special scholarships are available for students from East Malaysia - Sabah and Sarawak, to assist them to achieve their educational goals.

APIIT and Asia Pacific University staff will advise and assist students in applying for the PTPN and MARA loans. MARA Loans are only available for bumi students.

Students interested to register at APU may go to this link.

“Asia Pacific University of Technology & Innovation (APU) works closely with EduSpiral Consultant Services in assisting a smooth transfer into our programmes for students from all over Malaysia.

Students who have joined APIIT through EduSpiral are very happy with their services and have found their online advise insightful and valuable. EduSpiral also provides guided tours to our campus and provides students with an in-depth view of the careers in IT, Business, Accounting, Banking and Finance and Engineering enabling them to make sound decisions.”

Muhammad Anis Ur Rehman
Manager, Student Services

EduSpiral Consultant Services- Your Personal Online Education Advisor

Established since 2009, EduSpiral Consultant Services helps provide information and counselling on courses and universities in Malaysia, Singapore and Ireland. EduSpiral Consultant Services also represents MDIS Singapore and Hong Kong Polytechnic University.

EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide range of choices for

Being in Sabah made it difficult for me to survey the universities in Peninsula. I found EduSpiral online and they provided detailed information & helped me with my application. They even took me around the university for a tour when I went to visit.
Xavier Phang, Software Engineering at Asia Pacific University

students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.

These universities and colleges are chosen by EduSpiral because they represent the best in their fields in Malaysia and affordable. EduSpiral provides in-depth information and counseling on their courses so that students are able to make the right choice.

If you are still not sure what to study, please contact us and we will send you a free EduSpiral Career Assessment Form.

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