Learn the Essential Elements of Digital Online Marketing from a Top Degree Course in Malaysia
Written by EduSpiral Consultant Services. For more information contact 01111408838
All the online ads you see, the content you read, and the images you see online on your Facebook, Instagram, Email, Google Search, etc are related to the work of a digital marketer. With more businesses going online to promote their products and services, the demand for qualified and trained professionals in Digital Marketing has increased and will continue to increase.
Students interested in Marketing should make the shift to study Digital Marketing instead of pursuing studies in traditional marketing methods. When you graduate, you will find that you will be at a disadvantage to Digital Marketing graduates. It is important for you to check out the courses offered by the universities in order to make sure that they are up to date and relevant to your future career in Marketing and Digital Marketing.
In addition to studying the fundamentals of marketing, a Digital Marketing course will supply you with an introduction to essential digital marketing specialisms, from mobile marketing and social networks marketing to Email marketing, Pay Per Click marketing and SEO.
Read on to find out what are the subjects are course content for Digital Marketing at 3 top private universities in Malaysia.
Choose a Top Private University in Malaysia to Study Digital Online Marketing
There is a massive demand for digital marketing professionals in Malaysia. Because of the high demand, the pay for digital marketing roles is also high.
Companies know how beneficial the internet and digital platforms are. Digital marketing lets them reach a wider audience, scale their business further, and generate more revenue.
Digital marketers have ample knowledge of multiple online tools and platform, and requires a unique combination of both creativity and technical knowledge. You will be writing eye-catching headlines for ad campaigns to reach the intended target audience, as well as checking the analytics of the campaign to ensure that its on the right track.
Setting up a business online, running ad campaigns, developing content strategies are a few of the tasks a digital marketing expert does to provide such results.
As you can see the job of a Digital Marketing professional requires wide knowledge, creativity and practical skills. A top private university in Malaysia with years of experience can help equip you with the necessary skills for you to be successful in this exciting and challenging career. I have compiled the subjects for 3 top private universities offering the Digital Marketing degree course to help you choose the best one that fits you. Students can also WhatsApp me for further guidance and insight.
Digital Marketing Degree Course at Asia Pacific University (APU)
The Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing degree program at the top ranked Asia Pacific University (APU) in Malaysia is specifically designed to provide with:
- An understanding of theories and concepts that underpin effective marketing and the practical skills required to commence a dynamic career in digital marketing.
- A comprehensive understanding of frameworks and strategic planning techniques for the management of business information analytics in the marketing arena.
- Familiarity with a broad range of digital marketing technologies and how they are applied in practically infused digitized settings.
- The ability to critically evaluate and recommend appropriate digital tools and techniques in utilising the plethora of social media platforms in optimizing market potential.
LEVEL 1 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)
APU will also expose them towards business & communication skills, computing & IT skills, quantitative skills and independent learning. All Business Management programmes have a common first year so that they are exposed to solid grounding in business management theories and practices.
Students will learn fundamental essential skills required by every business management professional, and the basic understanding of the context within which business operate – Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management and Accounting.
Common Modules
- Introduction to Management
- Accounting Skills
- Business and Communications Skills
- Business Economics
- Computing and IT in the Workplace
- Fundamentals of Entrepreneurship
- Business Law
- Marketing
- People Management
- Quantitative Skills
LEVEL 2 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)
A broader range of skills will be learnt, in which students will gain a better understanding of the broad range of digital tools, and the specialized skills to apply frameworks and planning techniques for the interactive digital marketing.
They will gain solid understanding of the support of digital marketing in modern organizational operations. We will further nurture their creativity and innovation as well as independent learning to prepare them for the digitally spherical marketing environments.
Common Modules
- Business Ethics and Governance
- Creativity and Innovation
- International Culture and Communications
- Business Research Methods
Specialised Modules
- Integrated Marketing Communications 1
- B2B Marketing
- Delivering Customer Value
- Consumer Behaviour
- Marketing Intelligence and Research
- Digital Marketing
- Probability & Statistical Modelling
- Human-Computer Interaction
INTERNSHIP (16 WEEKS)
Students will undertake a short Internship/ Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment
LEVEL 3 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)
Students will make use of their previous studies and industrial experience to extend their familiarity of digital marketing strategies, discovering new opportunities, exploiting competitive advantage and decision making processes, with aims to groom them as digitally savvy marketing specialist.
A final year project requires them to take a hands on digital marketing project so as to apply all the expertise and skills acquired from both the classroom and internship settings. The successful completion of the final year project is a testament of the student’s ability to face the major digital marketing scenarios with confidence and dexterity.
Specialised Modules
- Brand Management
- Building Customer Relationship
- Global Marketing
- Innovation Management and New Product Development
- Integrated Marketing Communications
- Investigations in Marketing Management
- Marketing Decision Making
- Marketing Management Project
- Strategic Marketing Planning
- Behavioural Science & Marketing Analytics
- Enabling Technologies for Digital Marketing
MQA Compulsory Subjects
- Ethnic Relations (M’sian Students)
- Islamic & Asian Civilisation (M’sian Students)
- Workplace Professional Communication Skills
- Employee & Employment Trends
- Co-Curriculum
(*All students are required to successfully complete the General Studies modules as stipulated by the Malaysian Qualification Agency upon graduation)
UK Dual Award Digital Marketing & Analytics Degree Programme at Taylor’s University
Officially upgraded to University in September 2010, Taylor’s is one of Malaysia’s top private universities. Over 70% of Taylors University’s graduates are employed within 2 months. In addition, the university has strong partnerships with 3,000+ career partners in Malaysia and globally. These are just some of the reasons that Taylor’s University is one of the best universities in Malaysia for you to study the degree in Digital Marketing.
Ultimately, graduates will be groomed with essential knowledge and skills to manage key business functions that will drive strategy, and be prepared for executive positions as well as the ability to build businesses.This degree programme is designed to equip students with the in-depth understanding of business administration concepts and practices, which encompasses all aspects of owning and operating a business. This includes the entire spectrum from business management, to marketing of goods and services.
Students will learn and be equipped with ability to examine the current market landscape, identify new revenue opportunities and leverage on digital marketing channels such as search engines, social media, electronic direct mail (EDM) and other digital platforms to connect with prospective customers through this programme. This helps to give the creative, fluid side of digital marketing a data-driven foundation to help businesses build a profitable and scalable marketing strategy.
Students who pursue the Digital Marketing and Analytics specialisation under Taylor’s Bachelor of Business (Hons) will also be awarded with an additional SAS Joint Certification with Taylor’s University upon graduation. SAS is a globally recognised analytics software adopted by renowned companies across more than 140 countries to help transform data into intelligence. Possessing the knowledge of SAS is extremely useful in enhancing the employability for business students especially in the data driven industries.
Bachelor of Business (Hons) Marketing Programme at Taylor’s University
The Bachelor of Business (Hons) Digital Marketing & Analytics Programme at Taylor’s University is designed to equip students with the latest theories and practices in business marketing, including the ability to understand consumers’ needs, design products, conceive brand strategies, perform market research, pricing and placement strategies, as well as gain insight into the world of e-marketing and integrated communications.
The Digital Marketing & Analytics subjects will cover the following areas of study:
- Essentials of Big Data and Data Analytics
- Market Intelligence and Data Visualisation
- Social Media Analytics
- Social Media Marketing
- Marketing Analytics
- Interactive Digital Marketing
Essentials of Big Data and Data AnalyticsThe Digital Marketing and Analytics specialisation envelops the essential analytic skills in translating customer behaviour into actionable business data and knowledge in embracing the power of the digital marketing ecosystem to acquire customers.
This course provides an essential analytics framework for becoming a smarter enterprise and shows through case studies how we can derive value from analytics throughout business strategies. Predictive modelling techniques are introduced to give students a foundation to what they will be expecting in the world of data science.
Market Intelligence and Data Visualisation
This course provides an essential visualisation framework for becoming a smarter enterprise and shows through case studies how we can find new insights from visualisation. Dashboards and data modelling are introduced to give students a foundation to what they will be expecting in the world of data science.
The learning and teaching approach for the module will be case based learning and problem-based learning.In this course, participants are introduced the dimension of Market Intelligence and visualisation.
Participants can learn to appreciate the intelligence ecosystem in marketing and managed data from various sources using visualisation dashboards that can help their companies make important decisions. The course combines the use of classroom delivery, classroom discussion and hands-on data mining tools in a business-oriented environment.
Social Media Analytics
Social media applications are changing business development and market competitiveness. From raising a company’s profile to improving client and customer relations, this rapidly evolving sector has already affected the way many businesses work. This course introduces social media analytics by covering all the major aspects of Social Media Network (SNS) analytics platforms. This module will give you an understanding of existing and emerging analytics platforms and the ability to assess the impact of social media on business management.
Social Media Marketing
This course provides an introduction to social media marketing by covering all the major Social Media Network (SNS) platforms. Students will also learn how the effectiveness of social media marketing campaigns can be measured and implemented. This course combines the essential theories with practical applications and covers core areas such as strategic planning for SNS applications, integrating the SNS platforms into the brands, marketing communications that will harness the potential of social media data to yield powerful consumer insights.
Marketing Analytics
The use of analytics has become an essential part of a marketer’s digital toolkit. With the increased number of digital users and the proliferation of devices, platforms, and applications through which consumers could buy and consume products and services, marketers are presented with a number of new challenges to better understand and satisfy customer behaviour. This course is designed to help students understand the role of market research, data, information systems, analytics and the ethical and social responsibility issues surrounding the handling of consumer data.
Interactive Digital Marketing
This module provides a platform for students to explore fundamentals and key concepts of digital marketing. It provides students with ideas in formulating digital marketing strategy as well as exposures on how companies attain digital marketing objectives by employing different types of digital platforms and technologies.
The module relates the roles and importance of digital marketing to the business through case studies and other reading resources. Through this module, students will learn to plan and develop digital marketing strategy by understanding the success factors of digital marketing pratices that utilise digital media channels effectively.
This course provides an introduction to social media marketing by covering all the major Social Media Network (SNS) platforms. Students will also learn how the effectiveness of social media marketing campaigns can be measured and implemented. This course combines the essential theories with practical applications and covers core areas such as strategic planning for SNS applications, integrating the SNS platforms into the brands, marketing communications that will harness the potential of social media data to yield powerful consumer insights.
This module provides a platform for students to explore fundamentals and key concepts of digital marketing. It provides students with ideas in formulating digital marketing strategy as well as exposures on how companies attain digital marketing objectives by employing different types of digital platforms and technologies.
No comments:
Post a Comment
Please leave your comments and questions